Regatta
SAN DIEGO
CREW CLASSIC
Ringing in the New Year with a New Look
F
or many, the New
Year is a time to
commemorate the
past and welcome
the changes in the
coming year. In anticipation
of their upcoming regatta, the
San Diego Crew Classic is
embracing that tradition. For 47
years the Crew Classic has been
a household name amongst
rowers and boathouses across
the country. This year, they are
working hard to expand their
offerings to everyone, not just the
rowing community.
The San Diego Crew Classic
is expanding and reimagining
the fan experience to reflect
42 GBSAN.COM | JANUARY 2019
the evolution the regatta is undergoing. Many of their initiatives are designed to benefit the local
communities that have supported the Crew Classic since 1973 and engage a new generation
of supporters. The San Diego Crew Classic is proud to unveil their new logo, the keystone of a
total organizational rebranding effort. Like the Crew Classic regatta, the logo is deeply rooted in
San Diego culture, evoking an image of the sun setting over the Pacific Ocean. The oars create
a pleasant slope across the face that elicit movement and synchronicity. The Crew Classic board
and staff are elated to share this new branding with you.
The San Diego Crew Classic is more than just a rowing competition. San Diego is famous for
its multifaceted and multicultural experiences, events and attractions. The Crew Classic is not
only an athletic event with competitors at the peak of physical fitness, but a social gathering for
enthusiasts to enjoy great local food, a beer garden stocked with San Diego’s legendary craft
brews, and shopping, all while soaking in Mission Bay and the San Diego sunshine.