Giving Back Magazine February 2020 | Page 40

5G Proof of Concept Trial Sony conducted a proof of concept trial by capturing video of a live football game with a 5G-connected camera, showing how 5G can allow for more creative and untethered camerawork while also reducing set-up time and costs. Visitors to the Sony booth saw a video introducing this initiative, and also the equipment used during the trial including Sony’s PXW-Z450 shoulder camcorder, Xperia 5G mmWave device that enables high-speed data uplink, and a prototype transmitter box that encodes and transmits high-quality video in real-time. Following the press conference, an interactive panel was held Sony PXW-Z450 4K XDCAM with key leaders to unpack the shoulder camcorder deep ecosystem that Sony holds across entertainment and innovation. Sony Innovation Fund first funded company, DefinedCrowd, led the discussion on AI and the importance of cognitive diversity when innovating. 5G Proof of Concept Trial Daymond John touched on his soon to be released book “PowerShift”. Mike Fasulo touched on the importance of work-life balance, retention and recruitment and the work force of tomorrow. Panelist included Sony COO and President, Mike Fasulo, Cheryl Goodman, Sony, Daymond John, The Shark Group and Dr. Danila Braga, CEO of DefinedCrowd. www.sony.com Mike Fasulo, President & COO, Sony Electronics, Cheryl Goodman, Head of Corporate Communications & Corporate Social Responsibility, Daymond John, The Shark Group, Jim Ryan President and CEO, Sony Interactive Entertainment and Tony Vinciquerra, Chairman and CEO, Sony Pictures Entertainment 40 GBSAN.COM | FEBRUARY 2020