Business
Katherine “ Annie ” Finch , founder of Katherine Cosmetics embodies what it means to be a modern woman . Not only is she successful and intelligent but she has a kind heart that drives it all . Her genuine care for those around her , including customers , translates directly into her brand . Annie has always loved all things makeup and has worked her way up through the industry to be where she is today . From unpacking boxes and working at the Macy ’ s makeup counter , she went on to work for Estee Lauder for over 20 years , during which time she held positions in sales and marketing , leading orientations with influential leaders of every country allowing her to develop an indepth understanding and appreciation for the industry .
Many years later , Annie has built her very own makeup empire founded upon a genuine intent to empower other women .
92 GBSAN . COM | APRIL 2018
BUILDING MORE THAN A MAKEUP LINE
While
Katherine Annie Finch
The Beauty of Giving Back it is no secret that the industry has become crowded , Katherine Cosmetics stands out , appealing to those who want to use great , natural products that fit their busy lifestyle . Annie and her team have achieved this by removing the bad ingredients typically used to create products and replacing them with elements like beeswax and vitamin E . Not only do her products glide on smoothly and provide pigmented color but they are gluten free and are not tested on animals . With a growing following , her vision is flourishing and influential new partnerships on the horizon .
Achieving success requires great inspiration , much of which comes from the brilliant individuals on her team and the Katherine Girls who are making a difference in the world . Her passion was first sparked by her family . With four generations of