GISD Branding Guide Updated Summer 2017 | Page 5

LOGO colors & typestyles INK COLORS CMYK: C0 M100 Y64 K33 Maroon is the keystone color of GISD’s brand, but the logo can be produced in alternate colors to correspond with communications and marketing. The logo must always remain one single color. Felix Titling 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Please note: This font utilizes capital letters for both upper and lower case. Palatino Linotype - Regular 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Palatino Linotype in the regular weight is the secondary typestyle used when adding department or school names to the district logo. Websafe: #AB0634 PMS Ink Color: Pantone 194 Felix Titling is the official typestyle of the GISD logo, however Palatino Linotype can be used if Felix Titling is not available on your computer. While there is flexibility in fonts used for other communication and marketing elements, the GISD logo typestyle may never be changed.