VIVID IS GLOBALLY EMBRACED AS THE LEADING LENS TECHNOLOGY .
The advantages are clear — enhanced contrast , reduced eye strain , improved reaction time , and boosted confidence . Of course it ’ s fresh , new , and bold . And , yes , it ’ s shaking up the goggle business and propelling Giro into the lead . But we believe VIVID is much more than a lens technology . To the Giro staff , to our team riders , to our friends , to our families and to our dealer partners Viva la VIVID has become a rallying cry . At the park , in the backcountry , and beyond , Viva la VIVID is a way of life . So get out and be bold this season . Shred with confidence , and VIVA LA VIVID !
No 5
Giro _ Snow _ 2021 _ Catalog-GLOBAL . indd 5 12 / 3 / 19 4:42 PM