British citizens were expected to spend over £1.3 billion online on black friday. Online retailers started the sales off early. Some of the high street’s biggest names, including Tescos, Argos, Currys PC World and Amazon have upped the ante: offering more discounts, spread over more days, and, in Tesco’s case, opening its largest stores at 5am.In 2014 some stores witnessed violent scenes as bargain-hunting consumers both argued and fought each for cut-price widescreen televisions, but by last year the discount extravaganza had changed into an online event.
Black Friday!!
John Lewis In Demand
Customers rushed to John Lewis’s website on Black Friday morning, placing five orders every second between 8-8.30am. It is set to be one of John Lewis’ busiest shopping periods, and it most popular product was the Sonos Play 1 speaker, with one sold every ten seconds. Sales through mobile phones recorded a 21% increase between 8am and 9am giving an interesting insight as to how people are now purchasing goods. As many customers were probably on their way to work.
Leggings Vs Jeans
Leggings have now over taken jeans as the most bought trouser online. Sales of leggings have grown by 41% in the last year. Whilst Topshop remains a leading merchant and is very popular, Amazon is the now the leading merchant for online leggings due to the options available and the delivery method.