How I Developed My Own
Design Style
By Bundo Designs
Ever been a victim of the dreaded mental block?
Better still, have you ever been in a creativity
plateau? Well, I hope you find solace in knowing
you’re not the only one! We have ALL been
through this phase. So, how do you navigate this
dreaded maze you may ask? Below are some of
the tips and tricks I have picked up along the way
courtesy of the knowledge shared by other artists.
There are quite a few design styles that are
prominent; minimal, geometry, typography and
some good ole retro, just to mention a few. The
one key factor to all these is that they have, shall
Simplicity is Sublime
Avoid too many fonts, colour schemes or anything
that looks “cluttery”. This will only convey a
message of either impeccable disorder or just,
well, cluttered objectives. A nice font, a colour
scheme of not more that four shades, and you’re
golden!
Don't Copy
Yes yes I know the whole ‘good artists copy, great
artists steal’ quote, I know it’s out there. But have
you ever found yourself looking at your work and
thinking wow this really is exactly like the logo
from so and so? Bad feeling! As it should be,
because there is a high possibility that the
consumer is likely going to identify the logo as
that; a replica. It’s very okay to draw inspiration
from some of the greats, but definitely not good to
literally be a carbon copy producer.
we say, a sort of mapped out trail to follow when
using them. We often get too frustrated because
in trving to adhere to the set standard of design
Choose The Right Front
we often find ourselves inadvertently replicating The right font choice is everything for your logo.
work time and time again. So, how do I avoid this For example, times new roman for a cool youthful
you say? coffee shop wouldn’t be ideal. Let the font match
up to the aesthetic of the brand.
I came across an article on the Von Restorff Effect
(also known as the isolation effect). This theory
suggests that when presented with a bunch of
similar things, the one thing placed in there that
will differ from all others is likely to be
remembered. Say for example, four hundred
oranges and one very green guava. The point to
all this? When designing, say, a logo, try to find
something about it that will make it stand out.
Easier said than done right? Well, here a few tips
on making that happen:
Mix It Up
Why not just contradict myself while I’m at it
though, lol. But seriously, if you are able to
combine two design principles; say minimalism
and typography into a monogram then go for it.
The aim is to make your work stand out in the
best way possible.
I hope these few tips help. You can search online
for more content on this issue, or you can look me
up on social media and I would be more than
happy to help!
Twitter: @bundodesigns
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Web: www.bundodesigns.co.zw
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