Gaining growth – Growth is a perception
game. People like to associate with winning,
success, and achievement. If they think that
you are winning, they will start to aid you to
win by joining your growth bandwagon.
Reach out to people who are larger than you
and ask them to start tagging along when they
go out. You will gain their size and power by
proximity. This can happen in one of many
ways; some people in your new circles may
automatically assume that you are one of their
own and start giving you business and jobs;
outsiders who want access can see you as a
gatekeeper and they will approach you to gain
that access; you will show your value, earn
your colours, and justify your seat on the
table. Prove your value – One of the reasons
why big companies buy small companies is
because these companies may have solved
one of their biggest challenges. If a company
like Apple is struggling with privacy, it may
decide to buy a silent start-up company with
the best encryption software instead of
devoting money and time in R&D when they
need the solution now to keep their market
QUICK TIPS ON TO BUILD SYNERGY WITH
OTHERS
Access to networks and circles – building
networks is difficult and painstaking work
because it involves gaining trust and likability.
You know that is not easy. A simple way to do
that is to find synergy with someone who
wants access to your networks and you want
access to theirs. They can transfer their trust
and likability to you and you do likewise. You
have experienced this before, think of when
you followed someone on social media
because your favourite celebrity or friend
commented, liked, or retweeted their post.
share. If you prove your value to those that
you want to find synergy, it will be impossible
for them to ignore you.
New Frontiers – Some people have achieved it
all in their domain and they are looking for
new territories to expand into. You can build
synergy by being their plug to those new
territories if you already have a foot in.
Imagine a powerful business coach who has
coached every CEO being offered to be
plugged into religious or political leaders that
they do not have access to. Won’t they say
yes? A perfect example of this point is when
two big artists from two different countries
collaborate on a song. They have both
saturated their markets in their countries but
they will gain new fans in the other artist’s
country.