GIE+EXPO Attendee Brochure Dealers, Retailers & Distributors | Page 8

OVER $1,000 VALUE! FREE DEALER EDUCATION Bob Clements International will share the key components necessary to being a vibrant and successful dealer today AND in the years ahead. Back by popular demand, Bob and his team will present sessions that speak to the heart of the dealership and its processes. WEDNESDAY, OCTOBER 17 THURSDAY, OCTOBER 18 8:00 – 8:50 AM 8:00 – 8:50 AM Unleashing the Power of your Employees Bob Clements Learn how to turn average employees into super stars. Bob Clements will discuss the 6 key motivators that drive every person and teach you how to build bonus and incentive programs that drive performance and improve attitudes. If you’re ready to move your people to the next level, this is a must-attend workshop. 9:00 – 9:50 AM The New Future of Retailing Bob Clements A new wave of change is sweeping across the world of retail business and, as an owner, you must decide whether to ride it or be buried under its weight. Bob Clements will share his insight on the dramatic shifts that are already underway and the fundamental changes that will help you take full advantage of the new future of retailing. 8 Are Your Marketing Dollars Producing Sales? Sara Hey, Bob Clements International It is critical to know your marketing numbers – the actual cost of bringing a new customer into your dealership and how much you have to spend to entice existing customers to re-buy. Sara Hey will help you determine your customer acquisition costs and what a well-rounded marketing budget should look like for a dealership. 9:00 – 9:50 AM The Service Department of the Future Bob Clements In 10 years, what types of equipment will be coming into your shop for repair? Tools, training, set-up and processes must be adjusted as manufacturers add new technology to their lines. Bob Clements will look ahead to 2028. Discover the changes your service department might expect to see and what you can do now to prepare your team. PHONE: (800) 558–8767