GIBF E Magazine AUG-SEPT-2019 GIBF The Business Tycoons Magazine Aug-Sept | Page 22

NEW OPPORTUNITIES IN THE DIGITAL ECONOMY
NEW OPPORTUNITIES IN THE DIGITAL ECONOMY
The digital economy is developing rapidly and is the single most important driver of European innovation, competitiveness and growth
(European Commission, 2015).
Although e-commerce only accounts for a relatively small proportion of overall cosmetics sales, the quantity, value and overall proportion of
cosmetic products sold online in Europe is expected to grow substantially over the coming years.
In Germany, for example, online beauty and cosmetics sales increased by 14% in 2017, faster than the overall online retail market (Rigby,
2018). The cosmetics industry is at the forefront of stimulating new online retail formats and the digital economy will increasingly impact
the way the industry communicates with people and distributes its products.
TOP 4 COSMETICS STOCKS OF 2018
THE ESTÉE LAUDER COMPANIES INC. (EL)
Estée Lauder has led the cosmetics space for so long that it is
hard to imagine any other company taking over the top spot.
INTER PARFUMS, INC. (IPAR)
This company focuses on fragrances. It sells through its
European segment and its United States segment.
NU SKIN ENTERPRISES, INC. (NUS)
Nu Skin's specialty is anti-aging products. It also sells nutritional
supplements. Some of its products are designed for weight
management, and it also offers hair care products.
COLOR COSMETICS MARKET OVERVIEW:
Global Color Cosmetics Market was valued at $5,875 million in 2016,
and is projected to reach $9,555 million by 2023, registering a CAGR of
7.4% from 2017 to 2023. Color cosmetics are the combination of
chemicals used for enhancing the appearance or imparting aroma to
the human body. These cosmetics include facial make up products, nail
care products, lip care products, and eye make-up products.
The global color cosmetics market is segmented based on target
market, application, and geography. Based on target market, it is
classified into prestige products and mass products. The mass products
segment is anticipated to dominate the global color cosmetics market
during the forecast period, owing to the innovation and affordability.
TOP 4 COSMETICS STOCKS OF 2018
COTY INC. (COTY)
This beauty products company is a worldwide marketer of
fragrances, cosmetics, and skin care products.