18 COVER STORY
IGT ’ s Wheelhouse
FEATURES
CONTENTS
COLUMNS
DEPARTMENTS
Global Gaming Business Magazine
18 COVER STORY
IGT ’ s Wheelhouse
After 28 years of success , IGT moves its signature Wheel of Fortune slot franchise into new territory with the launch of dedicated iGaming sites , video poker , VLTs and electronic table games carrying the iconic game show theme .
By Jess Marquez
On the cover : IGT executives Tifani Chowdhry , vice president , global VLT and poker content ; David Flinn , senior vice president , Canada , South and Central America ; Luigi Cacciapuoti , vice president , specialty products and ETG ; and Nick Khin , president , global gaming
FEATURES
CONTENTS
COLUMNS
Vol . 23 • No . 9 september
10 AGA Class of the Industry
Maureen Beddis
12 Fantini ’ s Finance Highs and Lows
Frank Fantini
28 Marketing Navigating Election Year
Julia Carcamo
48 Responsible Gaming Responsibilities of iGaming
Adrian Jooste
DEPARTMENTS
4 The Agenda
14 Pricing Players Out ? High-hold slot machines , double- and triple-zero roulette and 6-5 blackjack are certainly raising the overall house hold for casinos — but are these practices chasing players away ?
By Roger Gros
22 Top Women Our seventh annual installment of this feature highlights the critical roles five accomplished women play in several disciplines within the gaming industry .
By Jill R . Dorson , Roger Gros , Frank Legato , and Bill Sokolic
30 Surging Social Social casinos are thriving and still growing , providing players an immersive experience to rival brick-and-mortar gaming .
By Marjorie Preston
36 New Marketing Essential The use of social media in marketing and promoting casinos has grown from a novel tool into an essential piece of any marketing campaign .
By Cole Rush
6 By the Numbers
8 5 Questions
13 AGEM
34 Emerging Leaders
With Worldpay Gaming Solutions ’ Joe Watkins , Discerning Capital ’ s Davis Catlin , and Caesars Entertainment ’ s Nick Migliacci
40 New Game Review
42 Frankly Speaking
46 Goods & Services
49 People
50 Casino Communications
With Anika Howard , President and CEO , WondrNation
SEPTEMBER 2024 www . ggbmagazine . com 3