JCM installed at Jack Cleveland Casino ’ s new sportsbook area
At Jack Cleveland Casino ’ s new sportsbook area , JCM installed a gigantic DSS MAX-R 1.9 mm sportsbook display measuring 34.5 feet wide and just under 10 feet high , as well as a DSS MAX-R 2.6 mm odds board measuring 16.5 feet wide and 6.5 feet tall .
The displays create limitless opportunities . Magnificent sportsbooks are one tool brick-and-mortar properties have to compete with online business . If casinos are to entice players to their book , it must create demand . Mobile betting has become too easy for patrons to use .
Sportsbooks , aided by signage , can enhance the depth of the sports-betting enjoyment . That ’ s only one use of this sector .
Kubajak says customers are continually surprised about the flexibility of his company ’ s signage solutions .
“ Indoors or outdoors , they are really limited only by the imagination ,” he says . “ Three examples of that flexibility are The Link at Choctaw Durant , where a space was transformed into a full sensory experience with a digital signage archway ; Jack Thistledown , where we created a sports ticker that perfectly matched the sportsbook ’ s facia ; and an outdoor installation at Tachi Palace where we installed three massive exterior digital signs bringing brilliant , LED illumination to the resort ’ s renovated front entrance .”
Kubajak says JCM loves digital signage because it gives customers a dynamic way to enhance their guests ’ experience . His company ’ s solutions help properties deliver a fun and immersive environment to interact .
JCM sells directly to operators , and also has a network of partners who can work with operators to further customize their digital experience . Kubajak says changes in this sector have given operators more options in recent years .
“ What ’ s happened can best be described as ‘ then ’ and ‘ now ,’” he indicates . “ Back then , we had static posters and duratrans that we hoped grabbed passersbys ’ attention . Now , we have flexible , dynamic digital signage that raises the bar for customer experience . Casinos of all sizes are using digital signage as an opportunity to refresh their spaces and elevate their hospitality
Tachi Palace and entertainment to the next level .” James Smith , project manager , audio visual at JCM Global , outlines the company ’ s meticulous engagement process with operators .
JCM prepares customers for their upcoming Digital Signage Solutions projects by getting a better understanding of the property ’ s goals , existing structures and design ideas , he says .
The company asks customers what they want the display for and whether it will broadcast live on TV , provide customer information , or be used to direct patrons to a specific location . This helps outline the customer goals and impacts the recommendations .
Operators are asked where they want to place the display , considering the distance of their audience and the location of seating , if needed . The budget process and site surveys follow . Once numbers are generally agreed upon , interior and exterior surveys unfold .
An interior site survey includes reviewing the structure , power and data box elevation drawings with the customer . It also involves existing utilities access and identification of any possible obstructions .
Exterior projects examine the foundation , main structure , subtypes and , if needed , proximity to bodies of saltwater . Air quality , humidity and average temperature also weigh into the exterior survey .
Throughout the digital signage installation process , JCM works with signage manufacturers , cabinet makers , contractors , A / V teams and more to bring the casino ’ s vision to life .
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