COLUMNS
DEPARTMENTS
FEATURES
Global Gaming Business Magazine
22 COVER STORY
Bluberi Bounce
With a combination of corporate culture , collborative product teams and a meticulous approach to data on what makes a slot game popular , Bluberi has cracked the market with an award-winning game and is well into its growth mode toward an elite position in the market .
By Frank Legato
CONTENTS
COLUMNS
Vol . 22 • No . 9 september
10 AGA Celebrating 25 Years of RG Education
Cait DeBaun
12 Fantini ’ s Finance A Perfect Marriage
Frank Fantini
DEPARTMENTS
FEATURES
14 Seeking Cashless Play Consolidations , partnerships , and a concentration on speed to market are evolving the systems enabling cashless payment options in gaming .
By John Brennan
18 The Brand ’ s the Thing Customer loyalty is fostered by creating and maintaining a recognizable brand for your operation , product or services .
By Julia Carcamo
28 Five Top Women Our sixth installment of this annual feature highlights the crucial roles women play in the gaming industry through the profiles of five accomplished women .
By Jess Marquez , Marjorie Preston , John Reger , and Bill Sokolic
34 Focus on the Philippines As the Macau gaming market has stalled , changed and refocused , the Philippines has emerged as the new star of the Asian gaming market .
By Andrew Klebanow
40 The Evolution of CityCenter The huge gamble of Terry Lanni and MGM survived the Great Recession to evolve into the major attraction it is today .
By Oliver Lovatt
46 Signs of the Times The technology of digital signage has advanced to the point that signage is serving as a catalyst for gaming success .
By Dave Bontempo
4 The Agenda 6 By the Numbers
8 5 Questions
With Bart Blatstein , Founder & CEO , Tower Investments
13 AGEM
34 Emerging Leaders
With Hard Rock Tampa ’ s Shannon Semenuk ,
Better Collective ’ s Kyle Piasecki , and Light & Wonder ’ s Rob Procter
50 New Game Review
52 Frankly Speaking 54 Goods & Services 57 People
58 Casino Communications
With Michael Silberling , CEO , Metropolitan Gaming
SEPTEMBER 2023 www . ggbmagazine . com 3