CUTTING EDGE by Frank Legato
Cellphone Cash
PRODUCT : WINUP Wallet MANUFACTURER : Win Systems
Win Systems , developer of the WIGOS casino management system , will be presenting its latest release at Global Gaming Expo , the WINUP
Wallet .
WINUP is a state-of-the-art solution that allows players to easily cash in and cash out their player account with their cellphone , while enabling access to several services offered by the casino :
• WINUP Wallet app : Players can just link their casino account with their preferred payment methods , download their gaming balance , and start playing .
• Player ’ s Club : Players can manage their player ’ s club account and have direct access to services .
• Casino Services : WINUP may also give access to most of the casino services and gaming ( online casino , sportsbooks , social gaming ).
WINUP offers several benefits for the casino operator and for the patrons . Players will gain easy , fast and convenient access to all services available at their fingertips , through a 100 percent secure app with ID verification in each critical transaction . Patrons will also have access to personalized promotions and value-added advantages , as well as having full control and visibility of their account status , and also to their player ’ s club account .
The casinos will benefit from a cash-free gaming floor , increasing security while cutting down the associated costs . WINUP also allows full player traceability of gaming and spend activity , and will boost the business opportunities
and provide more gaming opportunities , even outside the gaming floor , while attracting new players to the casino .
More importantly , WINUP is the ultimate step towards the omnichannel casino offer . WINUP offers the perfect tool for a continuous communication and interaction with players , meaning that now casinos will have more and better opportunities to perform segmented marketing activities with personalized in-app promotional messages based on powerful segmentation tools . WINUP also offers the advantages of a unified payment method .
In essence , WINUP Wallet is the first step to bring all casino services to the convenience of the player ’ s mobile device .
For more information , visit winsysgroup . com .
Wild Card Waiting
PRODUCT : What ’ s Wild MANUFACTURER : Baaank ! Games
Baaank ! Games is launching a new poker derivative for the pit . “ What ’ s Wild ” is a cutting-edge game that gives players control over their outcome while boosting hands with surprise wild cards .
What ’ s Wild is a spin on the classic poker game Let It Ride . It allows players to place four bets and rescind up to three of them if they don ’ t like what they see . But it ’ s the wild card that changes everything .
During game play , players can take back their bets as the cards are revealed . If you don ’ t like the flop , you can take back a bet . Turn card weak ? Take back another . Have a decent hand , but want to make it stellar ? Ask yourself “ What ’ s Wild ” as the dealer flips the designated card that can take a hand from trash to a straight . If that wild card lets you down , you can take back another bet .
Baaank ! Games produces games for seasoned and new players alike . Veterans will love the new twists on traditional games , while newer players will be attracted to innovative game play . Baaank ! delivers the newest variants of table games , slots , bingo , and keno .
What ’ s Wild is currently live at Palace Station Casino , as of the end of August .
For more information or a demo , visit games @ baaank . games .
58 Global Gaming Business SEPTEMBER 2022