AMERICAN GAMING ASSOCIATION
A Month to Remember
Responsible gaming comes sharply into focus with special weeklong topics in September by Cait DeBaun
Each September , the gaming industry comes together to showcase and strengthen its commitment to responsible gaming . This year , the American Gaming Association is thrilled to evolve what has traditionally been Responsible Gaming Education Week ( RGEW ) into Responsible Gaming Education Month ( RGEM ). The expansion of RGEW to RGEM reflects our industry ’ s growing responsible gaming efforts as the industry itself grows .
To guide efforts , RGEM is organized into four themes reflecting the range of responsible gaming priorities :
September 1-10 : Empowering Customers to Play Responsibly Customers are at the heart of responsible gaming . This is especially true as gaming expands into new markets and verticals like sports betting . Join us in educating players to Have A Game Plan by focusing on how to keep gaming fun .
September 11-17 : Legal , Regulated Gaming Protects Players Casino gaming is one of the most regulated industries in the United States . And these regulations exist for one primary reason : to protect players so that gaming can be safe , fun and re- sponsible . This includes responsible gaming protections and much more . Use this week to highlight the differences between the illegal and legal markets when it comes to consumer protections and responsibility investments .
September 18-24 : Employees — the RG Front Line Our employees are on the front lines , actively living out our commitment to responsible gaming and helping customers play responsibly . Every year , the industry invests time and money to equip our employees with the skills and resources essential to supporting our customers . This week will be dedicated to refreshing employee training and internal communications .
September 25-30 : Advancing Responsible Gaming with Technology Technology — like digital payments , website blockers , self-limit tools and more — has changed the face of responsible gaming . Use this week to highlight how technology is shifting your efforts .
From operators to suppliers and every stakeholder in between , we all have a role to play in promoting responsible gaming and building a sustainable industry . You can get it involved in RGEM this year by engaging customers on RG , elevating employee training , spreading the message on media and social channels , and engaging regulators and policymakers . For full RGEM resources and more ideas to celebrate this September , visit the AGA website at americangaming . org / event / rgem22 .
We look forward to you joining us !
Cait DeBaun is vice president , strategic communications and responsibility for the American Gaming Association .
12 Global Gaming Business SEPTEMBER 2022