Aristocrat stays on top of the market with new hardware , new games and omnichannel experiences
GLOBAL GAMES 2024
ARISTOCRAT GAMING
Continuing Innovation
Aristocrat stays on top of the market with new hardware , new games and omnichannel experiences
For years , there has been little question concerning the casino slot market : Aristocrat Gaming has ruled .
Performance-wise , there can be little doubt , particularly when one views the revenue numbers compiled monthly by Eilers & Krejcik Gaming . In March , Aristocrat Gaming won its sixth consecutive nod as the year ’ s Best Overall Supplier of Slot Content in the EKG Slot Awards .
That ’ s six , as in every year the EKG Awards have been tallied . The awards are based on the overall revenue generated by the games . In addition to the top award , Aristocrat Gaming won Top Performing New Core Video for its Fortune Trails game , Top Performing Game-EMEA for Mo ’ Mummy : Valley of the Riches , Most Innovative Land- Based Game for NFL Super Bowl Jackpots , and Top Performing Omnichannel Slot for Buffalo , from its Aristocrat Interactive ( formerly Anaxi ) division .
Of course , that ’ s no call for the supplier to sit on its laurels . But Aristocrat has no intention of bowing to competitive pressure . This year , the supplier will launch a new cabinet line , more games for its hit NFL-themed slot family , a new game family based on the epic HBO fantasy drama House of the Dragon , and a full slate of games for Class II , historical horse racing and VLT markets .
In addition , the company is ramping up its Aristocrat Interactive business , formed through the April closing of its acquisition of NeoGames , which was folded into Aristocrat ’ s real-money gaming division , formerly known as Anaxi , to create the new division .
Aristocrat Interactive now comprises five go-to-market segments for online gaming operators — Gaming Systems , iLottery , iGaming & Sports , iGaming White- Label , and Content & Aggregation , providing a seamless bridge from its powerful land-based business to the iGaming world .
Aristocrat Interactive will be one important part of what stands to be yet another eye-opening display of products at the Global Gaming Expo . “ We are thrilled to showcase our latest innovations across Class II and Class III , and to share our vision for an integrated , omnichannel player experience ,” says Kurt Gissane , chief revenue officer for Aristocrat Gaming . “ Each of those areas is a priority for our customers , and that means they are priorities for us .”
“ The lighting package is one of the most impressive parts of The Baron and perfectly complements the advanced display monitors . These monitors are incredibly eye-catching , and we went as wide as we could to provide the best presentation possible . Our teams are extremely excited for customers and players to experience The Baron , which will be offered in both game sales and for-lease formats .”
— Cody Herrick , Vice President of Commercial Strategy for North America , Aristocrat Gaming
48 Global Gaming Business OCTOBER 2024