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There ’ s an app for ThaT revenue of The Casino Games app Market
According to data compiled by Statista and published by
BitcoinCasinos . com , the global online casino app market is expected to grow by approximately 40 percent by 2027 . In terms of revenue , this year ’ s projected figure of $ 10.29 billion is expected to grow to $ 14.19 billion by the end of that period — app downloads are projected to increase by 24 percent during that span , from the current figure of 1.28 billion to 1.59 billion . For the U . S . market specifically , revenue is projected to grow from $ 6.7 billion in 2023 to about $ 9.3 billion in 2027 . Analysts predict that China will experience the largest overall revenue increase ( 41 percent ), with the Australian , Japanese and Canadian markets all expected to grow by at least 27 percent .
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If you feel as though you ’ ve been inundated with online gaming ads recently , it ’ s because in all likelihood , you have been . The 2023 Report of Players ’ Preferences in iGaming Marketing , produced by Optimove , polled approximately 400 active iGaming players from across the U . S . with household incomes of at least $ 75,000 and revealed that 86 percent of respondents indicated that they unsubscribe from iGaming sites due to excessive notifications and emails . Just under a third ( 30 percent ) of re-
spondents used that exact word , inundated , to express their current feelings regarding iGaming communications and advertising . The simplest fix that operators can implement to increase conversion rates , according to Optimove , was to make emails and offers more relevant — over half ( 56 percent ) of respondents said that relevancy was the single most important motivating factor for them to engage with communications .
6 Global Gaming Business NOVEMBER 2023