PARIPLAY TO TAKE AINSWORTH ONLINE CONTENT TO CANADA
Malta-based NeoGames S . A subsidiary Pariplay has extended a partnership agreement with Australian slot supplier Ainsworth Game Technology to roll out Ainsworth ’ s online content in Canada .
The deal will see Ainsworth ’ s games library made available to Pariplay ’ s network of Canadian operators through the innovative Fusion aggregation platform . The partnership is an extension of a successful collaboration between the two parties , with Ainsworth ’ s content already live in LatAm through Pariplay .
Ainsworth ’ s games portfolio is well-established in the land-based sector , and its online offering resonates well with a wide demographic of players across numerous markets . The new deal will strengthen both Pariplay ’ s and Ainsworth ’ s position in the Canadian market , where content from the Fusion platform is currently live in Ontario and Alberta , with plans to expand further .
Fusion features thousands of games from the industry ’ s leading games developers and a suite of back-office conversion and retention tools that enhance player value .
“ Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out ,” said Shivan Patel , commercial director North America at Pariplay . “ Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration , and sees us further boost our offering to our operator partners in the region .”
Jason Lim , general manager of digital and online gaming at Ainsworth , said , “ Pariplay has been an important partner , enabling us to rapidly bring our content to market in a streamlined manner . Collaborating to further our reach in Canada was an obvious choice , and we look forward to strengthening our partnership .”
FORMER GLOBAL PAYMENTS DIVISION DEBUTS AS PAVILION PAYMENTS
At midnight on April 1 , Global Payments Gaming Solutions officially became the independent Pavilion Payments , after Boston-based Parthenon Capital , a leading growth-oriented private equity firm , completed its previously announced acquisition of the Gaming Solutions division from Global Payments Inc .
Pavilion Payments will continue to offer Global Payments Gaming Solutions ’ full suite of payments solutions for the gaming industry , including VIP Preferred and the award-winning cashless solution VIP Mobility .
According to the February press release announcing the acquisition , Pavilion Payments “ will deliver the world ’ s most innovative integrated payments ecosystem , enabling gaming operators to create seamless consumer experiences across their physical and digital properties .
“ The company ’ s end-to-end solutions will facilitate flexible and seamless funding across locations , devices and channels . With state-of-the-art kiosk , cashless and iGaming technology , Pavilion Payments will be at the forefront of the gaming industry ’ s evolution .”
In an interview at the Indian Gaming Tradeshow with CDC Gaming Reports , Christopher Justice , who was CEO of the gaming payments division and is now CEO of Pavilion Payments , said Pavilion will continue to partner with Global Payments , Inc . “ The advantage for Global is that it maintains an incredibly powerful business unit as a very strong customer ,” Justice said . “ All the while , it allows this business to grow and expand in a highly regulated environment without putting a lot of those burdens and pressures back on Global Payments as a whole .”
Justice told CDC that Global Payments will continue to be a long-term partner because “ they provide the payments infrastructure that we ’ ve leveraged for years , which has given our customers incredible uptime reliability .” Parthenon Capital also provides a sound financial partner .
ARUZE BRINGS GONG GONG LAI FU TO U . S . MARKET
A
ruze Gaming , a developer of gambling entertainment solutions for the global casino market , announced the U . S . release of Gong Gong Lai Fu at the 2023 Indian Gaming trade show . Gong Gong Lai Fu has two title options , Mighty Buddha and Caishen Riches , exclusive to Aruze ’ s top-performing cabinet , the Muso Curve 55 .
Aruze has spent its history innovating the classics without discarding classic offerings . Casinos need to continually offer a portfolio of games that draw on familiarity while also offering a new experience , leveraging new technologies to create active game play and new play styles .
“ No industry can survive without innovating , and that includes casinos ,” said Yugo Kinoshita , global CEO of Aruze Gaming .
MAY 2023 www . ggbmagazine . com 51