14 COVER STORY
CONTENTS
COLUMNS
DEPARTMENTS
FEATURES
Global Gaming Business Magazine
14 COVER STORY
Blockchain Security
Why blockchain as an information security protocol is critical to the casino industry ’ s future in a world of growing cybersecurity threats and other challenges .
By Earle G . Hall
CONTENTS
COLUMNS
Vol . 24 • No . 3 march
10 AGA Super Bowl : Betting on More Than Just the Game
Joe Maloney
12 Fantini ’ s Finance The Stall of iGaming and Regional Gaming
Frank Fantini
DEPARTMENTS
4 The Agenda
FEATURES
18 Free Play Rules Free slot play has been arguably the most successful promotional tool for casino marketers . Here are the benefits and potential pitfalls .
By Frank Legato
22 Responsible Marketing As the gambling industry grows , marketing efforts should follow a balanced approach to ensure that all forms of gambling remain an enjoyable and safe activity .
By Marla Royne Stafford , Ph . D .
26 IGA 2025 The annual Indian Gaming Tradeshow and Convention will take place at the San Diego Convention Center March 31-April 3 . The premier event in tribal gaming is in its 38th year . Here is a review of the event ’ s compelling conference program .
By Frank Legato
28 RG versus PG Programs promoting responsible gaming are distinctly different than those treating problem gambling . Here are the views of the organizations currently dealing with the issues .
By Jess Marquez
34 Scientific Approach Jonathan Aiwazian , head of idPair , brings an empirical approach to responsible gaming .
By Kathy Urban
38 Loyalty Tech Gifting and other loyalty programs are getting a boost from new research , and new technology .
By Marjorie Preston
6 By the Numbers 8 5 Questions 13 AGEM
32 Emerging Leaders
With the Soboba Band ’ s Geneva Mojado and Gaming Analytics ’ Alesha Konskey
41 Frankly Speaking 42 New Game Review 44 Cutting Edge
46 Goods & Services
49 People
50 Casino Communications
With Craig Toner , CEO , Aristocrat Gaming
MARCH 2025 www . ggbmagazine . com 3