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BY THE NUMBERS
Hearts a ’ Flutter
On January 29 , U . K . -based Flutter Entertainment — providers of the leading U . S . sportsbook FanDuel — officially began its secondary listing on the New York Stock Exchange ( NYSE ), with plans to eventually make that its primary listing instead of the London Stock Exchange .
According to the data-focused newsletter Chartr , the company ’ s quarterly revenues have grown significantly since Q1 of 2020 ( around £ 1 billion ) through Q4 of 2023 ( over £ 2.5 billion ).
Over that span , Flutter has essentially swapped its revenue share in the U . K ./ Ireland with that of the U . S .; in Q1 2020 , the U . K ./ Ireland market accounted for 43 percent of its overall revenue , whereas the U . S . was just 12 percent . By Q4 2023 , those percentages changed to 24 percent and 43 percent , respectively . Its Australian revenues have stayed mostly flat , and its international share has dropped by approximately 10 percent in favor of the U . S .
Overall , the company has not reported less than £ 2 billion in quarterly revenue since Q3 of 2022 .
What else Ya Got ?
Phoenix-based marketing firm LaneTerralever recently released a report titled “ Casino Player Trends Report 2024 : How Non-Gaming Activities Are Transforming Casinos ,” which encompassed a total of 1,533 U . S . respondents aged 21-75 . The demographics were split relatively evenly between Gen Z ( ages 21-24 ), millennials ( 25-40 ), Gen X ( 41-56 ) and boomers ( 57-75 ).
As the title suggests , the study focused on the increasing importance of non-gaming amenities for younger generations , especially for local casinos — overall , 83.9 percent of millennials and 80.5 percent of Gen Z said that non-gaming offerings such as bars , restaurants , spas and entertainment have a big impact on their casino loyalty , as opposed to 76.1 percent of Gen X and 65.3 percent of boomers .
The study also separated respondents by wealth , as those making more than $ 100,000 per year were placed in the “ affluent ” category and those making less were placed in the “ non-affluent ” category .
Posed with the same question , 79.3 percent of “ affluent ” respondents indicated that non-gaming amenities were included in the decision-making process , as opposed to 73.2 percent of “ non-affluent ” respondents .
A full copy of the study can be found at laneterralever . com / reports .
6 Global Gaming Business MARCH 2024