BY THE NUMBERS
Super reSultS
For the first time in history , the NFL Super Bowl was held in a state where sports betting was legal , Arizona . And with sports betting now legal in 33 states , the company most responsible for assuring the geolocation of each and every bet , GeoComply , reports that it had handled over 100 million geolocation checks on Saturday and Sunday , a 25 percent increase over 2022 . In addition , GeoComply made over 100,000 checks in and around State Farm Stadium in Glendale , the site of the game .
GeoComply Co-Founder & CEO Anna Sainsbury said , “ Super Bowl LVII was a record-breaking event . GeoComply data reveals that Americans ’ interest in legally betting on the Super Bowl has never been higher . It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person .”
In Kansas , home of the game-winning Chiefs , over 2 million checks were made but across the river in Kansas City , Missouri , where the Chiefs actually play and where millions of fans were rooting for them , anyone trying to bet from that state was rejected . In fact , GeoComply rejected a total of over 140,000 attempts to place bets from outside the jurisdictional line .
In Pennsylvania , home of the losing team , the Philadelphia Eagles , bets were up more than 15 percent over the 2022 Super Bowl . Overall , New York sportsbooks took the most bets .
Inflation & liquidity
With high rates of inflation and a looming recession , gaming operators are concerned about the impact on their customers — in particular , mobile sports bettors , the largest segment of sports wagerers . TransUnion last month released a study titled “ Consumer Liquidity and Gaming Participation ” to gauge players ’ reactions to the bad economic news . The most revealing part of the study had to do with the demographics of mobile sports bettors . Millennials are the biggest segment of mobile and also seem to have a higher disposable income . To obtain a copy of the study , visit transunion . com / industry / gaming-gambling .
6 Global Gaming Business MARCH 2023