20 COVER STORY
FEATURES
CONTENTS
COLUMNS
DEPARTMENTS
Global Gaming Business Magazine
20 COVER STORY
Seat at the Bar
While the market for bartop gaming machines is still overwhelmingly dominated by IGT , technological advancements and the first appearance of competition have resulted in great leaps in the variety of offerings available to players at the bar — including the ability to wager on sports while playing video poker , keno or slots .
By Frank Legato
FEATURES
16 Marketing Small The task of marketing and branding for smaller casinos in small markets has brought creativity and innovation to the promotion of the “ challenger brand .”
By Julia Carcamo
26 The Art of Cybersecurity The advent of online and mobile gaming and sports betting has brought new challenges in the battle against hackers who attack an operator ’ s vulnerabilities .
By Gus Fritschie
CONTENTS
30 Creating a Culture The importance of building and maintaining a workplace culture cannot be overstated , as it directly impacts a company ’ s performance .
By Andrew Klebanow and Arte Nathan
36 Regulating Cashless Growth in the adoption and success of cashless wagering may depend on a consistent set of regulations across diverse markets .
By Jess Marquez
40 The Power of Gifting The use of physical gifts as rewards for high levels of play has evolved as data collection has improved .
By Dave Bontempo
COLUMNS
10 AGA Super Betting
Dave Forman
Vol . 22 • No . 3
12 Fantini ’ s Finance ROI Comes in Many Forms
Frank Fantini
DEPARTMENTS
4 The Agenda 6 By the Numbers 8 5 Questions 13 AGEM
34 Emerging Leaders
With Rush Street Interactive ’ s Brian Kraft , MGM Resorts ’ Jordan Whitten , and Laguna Development ’ s Ryan Loveland
46 New Game Review
50 Cutting Edge 52 Frankly Speaking 54 Goods & Services 57 People
58 Casino Communications
With Mark Lipparelli , Chairman , International Center for Responsible Gaming march
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MARCH 2023 www . ggbmagazine . com 3