20 COVER STORY
Making Its Mark
FEATURES
CONTENTS
COLUMNS
DEPARTMENTS
Global Gaming Business Magazine
20 COVER STORY
Making Its Mark
After Gary Ellis , owner of the Ellis Island casino in Las Vegas , enlisted industry veteran Charlie Skinner to help develop Marker Trax , the first automated instant casino credit system , he created sister company Koin . The result is a revolutionary credit and payment ecosystem that ends the problem of unpaid markers causing cash to walk out of the casino ’ s doors .
By Jess Marquez
FEATURES
14 ETG History The electronic table game has evolved from furniture-like auto-roulette games in the early 2000s into a diverse product area that sees constant innovation .
By Frank Legato
24 Ontario iGaming Ontario ’ s nascent online gaming
industry , now with 47 iGaming companies operating 77 platforms , serves as a model for internet gaming and sports betting in Canada .
By Jill R . Dorson
28 Emerging Slot Floors The emergence of new integrated resorts in Asian and European markets comes with the challenge of creating slot floors and game mixes tailored to local markets .
By Andrew Klebanow and Jeff Jordan
CONTENTS
On the Cover : ( l . to r .) Charlie Skinner , president , Marker Trax ; Gary Ellis , CEO , Marker Trax and Koin ; Gary Larkin , president , Koin
34 The Power of Diversity The continuing growth of diversity in the gaming workplace , with more women and other traditionally underrepresented groups in senior roles , has proven its worth in bottom-line profits .
By Marjorie Preston
38 Joining the Club Effective data collection , artificial
intelligence and improved marketing capabilities are propelling loyalty clubs into the future .
By Cole Rush
COLUMNS
10 AGA The Spring Outlook
Dave Forman
12 Fantini ’ s Finance Bad News , Good News
Frank Fantini
45 Marketing Embracing AI
Adrian Jooste
4 The Agenda 6 By the Numbers
Vol . 23 • No . 6
DEPARTMENTS
8 5 Questions
With Jay Snowden , President and CEO , Penn Entertainment
13 AGEM
32 Emerging Leaders
With JCM Global ’ s Katelyn Gehrke
42 Global Gaming Women 43 Frankly Speaking june
44 Cutting Edge
46 New Game Review
50 Goods & Services
53 People
54 Casino Communications
With Soo Kim , Chairman , Bally ’ s Corporation
JUNE 2024 www . ggbmagazine . com 3