a Tale of Two Verticals
BY THE NUMBERS
Tell Me How You ReallY Feel
Arecent study from international data and analytics research firm YouGov featured participants from 16 countries around the world responding to the question of how they view people who work in or have connection to the gaming industry . They were given four options : net positive or negative , neutral or don ’ t know .
Unfortunately for gamers , a high percentage of the responses were negative — for 11 of the 16 demographics , the “ net negative ” segment was at least 50 percent , with the overall average being 54 percent . Indonesia ( 86 percent ) was far and away the most negative market , followed by Britain ( 63 percent ) and Italy ( 62 ).
On the “ net positive ” side , India ( 21 percent ) led the way , followed by Mexico ( 20 percent ) and Hong Kong ( 16 percent ). Hong Kong was the leader in neutral respondents at 46 percent and Sweden was the leader in “ don ’ t know ” at 11 percent .
According to YouGov , the study was conducted virtually in January 2024 . All respondents were 18-plus , and the size of the demographics ranged from 500 to 2,040 .
By market , whether people have a positive or negative view of those working in gambling
a Tale of Two Verticals
At this juncture , the New Jersey gaming market represents an interesting case study with regard to the future of gaming , given that it is heavily involved in both land-based and online casinos . The debate as to how and if those two verticals can coexist peacefully is still ongoing , but analysts at Deutsche Bank ( DB ) have asserted that the state ’ s iGaming revenue will soon overtake its brick-and-mortar counterparts .
A chart showcasing the two verticals ’ month-by-month revenue totals over the last year was reported by Earnings + More , and it shows that the gap has been decreasing steadily since last spring . In April , May and June of 2023 , the land-based sector outperformed iGaming by $ 73 million , $ 66 million and $ 93 million , respectively . But in January , February and March of 2024 , those leads had been cut to $ 22 million , $ 20 million and $ 43 million .
NJ iCasino vs . B & M Gaming lTM ($ m )
Overall , DB is projecting that the gross gaming revenue for New Jersey iGaming will surpass $ 2 billion in 2024 , following 2023 ’ s mark of $ 1.92 billion . These totals become even more impressive when considering that the market was just $ 299 million in 2018 .
6 Global Gaming Business JUNE 2024