“ The relationships we have been able to build with regulators in the United States have benefited not only us but the industry as a whole . We looked to share our experience in regulated sports betting with state regulators early on to help them to understand what would work with the regulation of sports betting . The ongoing reciprocal dialogue we have with these regulators has also been important in positioning Kambi Group to capitalize and succeed .”
— Kristian Nylen , CEO , Kambi
create a full business-to-business ( B2B ) sportsbook arm to help iGaming operators get the most from the burgeoning online sports betting sector . This enterprise went live as Kambi Group in early 2010 and was later spun off to become a fully independent enterprise with offices in seven countries — encompassing the United States and the United Kingdom as well as Sweden , Romania , Australia , the Philippines and its home nation of Malta .
“ These emerging trends were putting enormous pressures on sportsbooks , which meant that they required ever greater tech resources to succeed ,” Nylen says . “ We formed the company to empower operators through best-in-class technology while alleviating the need for operators to engage in what was an increasingly resource-intensive process of sportsbook development with early partner signings including PAF and 888 .”
American Adventure
The economic potential of regulated sports betting grew exponentially in May 2018 after the United States Supreme Court overturned the Professional and Amateur Sports Protection Act ( PASPA ). This piece of legislation had effectively outlawed sports betting nationwide , but its revocation meant that individual states were subsequently free to decide whether to legalize sports wagering . New Jersey , Delaware and Pennsylvania were among the first to begin proceeding toward a regulated market .
“ I heard the confirmation that PASPA had finally been overturned while in Manila one evening ,” Nylen recalls . “ I had been visiting our office there and was very swiftly forced to change my plans . It turned into a very long night . Having been prepared for this moment for several years , we were able to quickly finalize several commercial partnerships with U . S . operators in the days and months that followed .”
Nylen says the company utilized its experience in licensed markets across the world , in addition to existing relationships with several American regulators , so as to ensure it was “ action ready .” Kambi Group had soon inked deals with well-known operators DraftKings and Rush Street Interactive , to establish the enterprise as a trusted name in the United States sports betting industry .
“ We always felt that legalized sports betting in the United States was a matter of when rather than if ,” Nylen says . “ So , it was always on our radar , and we had been keeping a close eye on it ever since establishing Kambi
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