GGB Magazine July 2024 | Page 49

“ Consumers are increasingly looking for convenience , real-time payments , lower costs , better experiences ... as you would expect . We have certainly seen amazing response from patrons in our own CashClub Wallet across many properties , but I would still say it is early in the adoption cycle as many operators and regulators are wrestling with change .”
— Victor Newsom , Senior Vice President , Product Management , Payment Solutions , Everi
Everi has focused on cashless products for more than a decade , pre-dating a lot of the latest systems in terms of solutions that digitally bring funds to the floor , Newsom says . The company was considered the first to meet EMV standards — Europay , MasterCard and Visa — for all card activity in 2015 .
“ The convergence of online , land-based mobile and fixed land-based gaming as well as venue integration and retail access has really blurred the lines ,” Newsom says . “ I can load money to my online wallet using cash at a CVS and get cash out at the casino .”
Like other service providers , Everi has introduced a variety of cashless products . CashClub Concierge offers options for table game play . CashClub Wallet funds gaming , retail , online services , hotel and food / beverage as well as store credit and debit card services . “ CashClub Wallet also enables cash withdrawals
and TITO for those who want a more tangible instrument ,” Newsom says . Covid-19 accelerated the cashless process as a catalyst , he says . “ Covid aligned regulators , operators , suppliers and patrons around cashless value .”
Still , cash metrics continued to grow across the industry even as companies such as Everi converted acceptance of cashless systems by double-digits , with transactions worth billions .
“ The choices have expanded dramatically beyond TITO and continue to do so as regulatory evolution , technology investments and banking solutions expand ,” Newsom says .
CashClub Wallet supports cards , bank accounts , PayPal , Apple Pay , cryptocurrency , even gift card liquidation services to quickly and easily fund an account within any budget limits .
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