sending an email and the frequency of the vibrations in alert sounds , she called notifications the “ secret sauce ” of behavior modification techniques .
“ The mere presence of a smartphone reduces brain power , even if it ’ s turned over and even if it ’ s off ,” Yousef said .
A second-day presentation by Dr . Robert Rippee , executive director of the Black Fire Innovation group at the University of Nevada , Las Vegas , presented the latest research on how different generations decide what ’ s important , and how the changes in what ’ s important to each group can affect the ability to communicate with them . Rippee concentrated on the emerging Gen Z group , currently in their mid- to late-20s , and the differences from the millennials , or Gen Y , or from the oldest group examined , the baby boomers .
Highlights of the conference roundtable discussions included a Day One panel on casino-wide systrms technology moderated by AGS Game Development VP Steve Walther , and featuring Marker Trax President Charlie Skinner , TransAct Chief Revenue Officer Tracey Winslow and Table Trac CEO Chad Hoehne . The discussion outlined the present and future of cashless payment systems .
A highlight of Day Two was a panel covering the growth and future of sports betting in the U . S . It was moderated by Geoff Freeman , the current president and CEO of the U . S . Travel Association who , during his tenure as president and CEO of the American Gaming Association , led the ultimately successful campaign to repeal the Professional and Amateur Sport Protection Act , which led to the 2018 U . S . Supreme Court decision that created today ’ s growing legal sports betting business .
The panel included executives of the largest sports betting operators in the U . S .— DraftKings Chief Revenue Officer Greg Karamitis , FanDuel Senior Vice President of Business Development Jonathan Edson , and Chris Rogers , chief strategy officer of Penn Entertainment , which has doubled down on its commitment to sports betting with its ESPN BET platform . The panel provided a snapshot of the sports betting sector . Karamitis commented that the size of the sports betting business , thanks to a parlay-heavy player-focused strategy , is far larger than anticipated back in 2018 . Edson estimated the market is double what they thought it would be at the outset .
The conference wrapped up with a session featuring executive coach Tim Furlong and Jenny Holaday , president of Encore Boston Harbor , who discussed what is essential to leadership in a large operation such as Encore .
Julia Boguslawski , the AGS chief marketing officer who created GameON , closed the event by noting that her team will immediately begin planning for GameON 2025 . Location to be determined .
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