GGB Magazine January 2024 | Page 36

Local Yokels
“ As many people know , Las Vegas is always reinventing itself ,” Soffer says . “ Those events are proof that the city is growing its global audience with visitors that are interested in experiences at the highest levels of hospitality . Enter Fontainebleau Las Vegas . Everything that stands out about our resort — iconic design , top-tier services , innovative offerings — will aim to contribute to the city ’ s ongoing transformation . We ’ re looking to set a new bar so that history remembers two eras : before Fontainebleau Las Vegas and after .”

Local Yokels

Visitors are only a part of the equation for the Fontainebleau , according to Tricano .
“ Locals are the heart and soul of this city , and we ’ re looking to develop a relationship with the local community that keeps them coming back for more . Locals love dining out , shopping , and entertainment experiences , so we ’ re excited for them to experience everything from our restaurants to the spa and pools .
“ With Fontainebleau Rewards , locals can also sign up and enjoy the suite of benefits outside of gaming — earning benefits for dining , spa and more .”
Tricano says parking will be complimentary for hotel guests , and the first four hours are free for any other visitors , with a $ 20 fee for anyone who stays longer . He says Fontainebleau Las Vegas will change the dynamic of the town . “ We ’ re driven by legacy , and that ’ s why we stand apart . We ’ re looking to make history with Fontainebleau Las Vegas , and to lead the Strip into a new era of luxury hospitality . Fontainebleau is a globally recognized and celebrated brand that is now being introduced into the world-renowned Las Vegas market .
“ This is a defining moment , and we like to think that after December 13 , 2023 , the world will see the Strip differently . If Las Vegas history is defined by eras , Fontainebleau Las Vegas is when the new chapter begins .” Soffer agrees . “ Las Vegas has grown into a global destination city in terms of luxury travel , entertainment , culinary , sports and more ,” explains the chairman . “ This is where Fontainebleau Las Vegas comes in . The Fontainebleau brand itself has been a leader and trendsetter in luxury hospitality for nearly 70 years . Our legacy sets us apart and appeals to the tastemakers traveling to Las Vegas in search of once-in-a-lifetime experiences .
“ They come to Las Vegas for these iconic events , and we will provide them with a luxury experience to supplement their stay and make their trip unforgettable .”