5 % nhl
6 % college basketball other
Wake me up When september ends
BY THE NUMBERS
are We keeping score ?
In its 2024 “ Instant Replay ” analysis , the sports bet tracking platform Pikkit looked at data trends from the 323 million bets tracked on the app this year from its 600,000-plus monthly users . The top-line trend this year was basketball — 34 percent of all bets tracked by Pikkit were on the NBA , followed by 22 percent for MLB and 19 percent for NFL . College basketball and NHL rounded out the top five at 6 percent and 5 percent , respectively .
With respect to bet types , parlays were the preferred wager for U . S . bettors , encompassing 50 percent of all bets tracked . Interestingly , approximately a quarter of parlays tracked were same-game parlays , which have become a staple for major bookmakers like FanDuel and DraftKings . Aside from parlays , the remaining 50 percent of bets were split between straight bets ( 45 percent ) and round-robins ( 5 percent ).
The three most-bet teams for the three major leagues were the Boston Celtics ( NBA ), the Los Angeles Dodgers ( MLB ) and the Kansas City Chiefs ( NFL ). Shohei Ohtani was the most-bet MLB player ( 3.4 million bets ), Luka Doncic was the most-bet NBA player ( 6 million ) and CeeDee Lamb was the most-bet NFL player ( 2.2 million ).
the three most-bet teams for the three major leagues
bets tracked on pikkit
5 % nhl
6 % college basketball other
19 % nfl
34 % nba
22 % mlb
Wake me up When september ends
Ayear-to-date analysis of U . S . gaming and the growth of its sectors with data through September was published at the time of writing by consultancy GGHM .
According to the analysis , 23 out of 37 commercial casino markets were showing YoY declines through September , with an average drop of 2.3 percent and a high of 6.2 percent ( Laughlin , Nevada ). However , GGHM said that 14 markets that had grown did so “ at a pace greater than that of the declining markets .” Illinois , Virginia , New Hampshire and Kentucky HHR were markets that were noted as having benefited from recent expansion .
Sports betting was the standout of all sectors , with GGHM saying it had reached YoY growth of 32.3 percent . Twenty-five of 30 markets saw growth over last year through September , but not all was rosy in the report . GGHM noted that revenues in Ohio , South Dakota and Montana were down “ significantly despite increased handle , a trend worth continued monitoring .” Mississippi and New Hampshire , the firm said , saw revenue and handle declines .
The online gaming sector clocked an impressive YoY jump of 28.7 percent , but authors did caveat that “ the majority of these markets are Northeastern coastal states , making this segment reliant on regional economic trends .” Finally , VLT revenues were up YTD in six of eight reporting markets , with the sector as a whole growing by 3.2 percent YoY through September .
6 Global Gaming Business JANUARY 2025