CUTTING EDGE by Frank Legato
Cashless and Seamless
PRODUCT : KioskTrac Mobile MANUFACTURER : Table Trac Inc .
Table Trac Inc . has announced the release of KioskTrac Mobile , a oneof-a-kind , fully customized mobile rewards application that leverages the convenience of the player rewards kiosk with the power of touchless transactions on the player ’ s smartphone .
KioskTrac Mobile utilizes Table Trac ’ s patented digital currency transfer solution to bring full cashless functionality throughout the property . Promotional and cash credits move seamlessly from the player ’ s account to slot machines , table games , restaurants , and any other point of sale using the digital player card .
KioskTrac Mobile is seamlessly integrated with the CasinoTrac Reflexive Rewards offers and KioskTrac promotions , delivering a rich player experience that is consistent across all the player touchpoints .
Players may view their direct mail offers and upcoming promotions and events happening at the casino , saving on expensive monthly mailers . Customers can play promotional games or claim offers without ever having to leave their favorite slot machines .
Promotional and cash credits are securely transferred to slot machines with the swipe of a finger .
For more information , visit casinotrac . com .
Universal Loyalty
PRODUCT : eLoyalty MANUFCTURER : Cendyn
Cendyn ’ s loyalty platform , eLoyalty , unlocks new and lucrative revenue streams through guest food and beverage spend .
A successful loyalty program looks at all aspects of guest activity and should reveal and expand hotel revenue streams while increasing occupancy , rates , and RevPAR . It also recognizes that not all loyal guests are of equal value .
A guest who stays frequently but does not spend much on ancillary services may be less valuable than a guest who doesn ’ t stay often but has a high ancillary spend . Additionally , a local guest may not stay overnight but spend significantly on gaming , dining and alcohol . While their lifetime value and spend varies widely , these are all loyal guests and should be included in your loyalty program .
Cendyn ’ s eLoyalty enables hotels and casinos to deliver a seamless loyalty engagement experience by including their food and beverage outlets as guest touchpoints in their loyalty program . Loyal guests can receive credit towards their loyalty membership status from all food and beverage purchases without having to stay on property and / or place charges on a guest folio . This presents a new way to reward and engage with your loyal , local guests enjoying your restaurant at their favorite hotel for a night out . eLoyalty admins can easily enable and configure non-stay rules for their loyalty program , including the number of points earned on a specified amount
of revenue , which member levels or tiers are eligible , and the minimum spend required , among other parameters . Here are a few ways operators can leverage eLoyalty ’ s latest enhancements :
• Increase loyalty membership enrollments by incentivizing in-house and local guests with a memorable drink or dine-in experience . Allow them to accrue points from their food and beverage spend that goes toward their membership status .
• Expand your local / drive-in market by advertising and promoting your restaurant rewards and staycation packages . Allow locals to accrue points or rewards towards their loyalty membership with every on-property experience . Guests would no longer need to charge their food and beverage to their guest folio to receive credit .
• Help drive more direct bookings with offers incorporating food and beverage incentives on the casino ’ s website . Tying these offers to the loyalty program will encourage website visitors to engage even more with the casino ’ s brand and services before they book .
By integrating food and beverage spend , hotels can now build deeper relationships with guests and evolve their loyalty program to create a seamless onproperty experience .
For more information , visit Cendyn . com .
48 Global Gaming Business FEBRUARY 2022