26 COVER STORY
The Acres Plan
CONTENTS
COLUMNS
DEPARTMENTS
FEATURES
Global Gaming Business Magazine
26 COVER STORY
The Acres Plan
Acres Manufacturing , headed by the legendary John Acres and son Noah Acres , is launching technology designed to revolutionize the way casinos market to and reward their slot players , as the Foundation system collects 1,000 times the data of a traditional casino management system and provides casinos paths to maximize that data .
By Frank Legato
CONTENTS
On the Cover : John Acres , chief executive officer , and Noah Acres , chief operating officer , Acres Manufacturing . Photo by Jimmie Butler , jimmie b photography .
COLUMNS
10 AGA By the Numbers
Dave Forman
12 Fantini ’ s Finance Bring It On Home
Frank Fantini
31 Making My Point Silver Screen Gems
Roger Snow
4 The Agenda
Vol . 21 • No . 2 february
DEPARTMENTS
FEATURES
14 Fighting Cyberattack The emergence of ransomware attacks on casinos has opened a new front in the battle for cybersecurity .
By Andrew Cardno
Securing the Industry
Our annual World Game Protection report on security and surveillance in the gaming industry .
18 Top 20 Scams One of the industry ’ s top security experts , and founder of the World Game Protection conferences , identifies the top 20 scams against casinos .
By Willy Allison
22 Security After Covid As the industry was forever changed by the unprecedented Covid-19 crisis , so were the necessary protocols and procedures of casino security .
By Alan W . Zajic
32 Resisting Panic Marketing Casino marketers should resist marketing efforts initiated solely as a reaction to what the competition is doing , a “ panic ” mode that can be counterproductive .
By Julia Carcamo
36 End of an Era Our “ Exit Interview ” of Marcus Prater , who this month ends his 14-year position as executive director of the Association of Gaming Equipment Manufacturers , an organization he transformed during his tenure .
By Roger Gros
40 Sports Betting Tech The vendors who anticipated the new market of U . S . sports betting are at the top of their game as that market expands .
By Dave Bontempo
6 By the Numbers 8 5 Questions 13 AGEM
38 Emerging Leaders
With Engaged Nation ’ s Heather Lee Lommori , DLA Piper ’ s Michael Peacock , and Sportradar ’ s Brandt Iden
44 New Game Review 48 Cutting Edge 49 Frankly Speaking 50 Goods & Services 53 People
54 Casino Communications
With Cynthia Kiser Murphey , General Manager , The Palms
FEBRUARY 2022 www . ggbmagazine . com 3