cage or at the gaming table .”
CashClub Wallet technology acts as a digital fabric across all the infrastructure that land-based casino operators have invested in and integrated into all aspects of operations , compliance , loyalty training , and internal controls , he asserts . It also plays a role in helping operators retain longtime customers .
Newsom indicates that Everi does not label any particular product as one geared at retaining customers . Rather , each is a spoke in a great big wheel .
“ One of the things that we look at is helping our operators choose ,” he says . “ We don ’ t tell them how to run their business or drive their business model . We help the operators choose what aspects of the customer experience that they prefer — based on the realities of what they ’ ve invested in internally already , and that has a wide array of configurations .”
Newsom cites an example that some operators have chosen not to charge a consumer a fee to load in the digital channel , but still charge that fee at the cage . They may also have Everi provide an app or a specific retail POS system .
Regarding the next wave of innovation , Newsom says Everi has taken its time going into the online space , but it has the infrastructure in place to make “ brick-to-click ” a “ wow factor ” for 2023 .
“ Everi also recently announced the acquisition of Veneutize , which is in line with our long-term strategy of moving beyond the gaming floor and even beyond the casino walls into venues outside the resort ,” Newsom says . “ So , we ’ re not just focused on doing ‘ on-us ’ transactions inside the casino , but we ’ re also offering full , retail-enabled loyalty via mobile technologies , and then bridging the gap so our customers can now have a truly integrated digital strategy .”
VIP Preferred Adds New Elements
Christopher Justice , president of Global Payments , sees the industry tightroping between the pandemic aftermath and a looming economic pullback .
“ The payments industry is going through incredible change right now ,” he says . “ While the pandemic itself has somewhat abated and its grip on society has slackened , its effect on the payments industry continues to shape how people pay for things on a daily basis . The convenience that was made necessary by the pandemic , i . e ., cashless and contactless payments , is now here to stay .
“ Now , of course , our economy is headed into a downturn ,” he adds . “ Retailers of all kinds are looking for ways to save on operating costs , including in their payments systems . Payments technology providers will likely pivot to solutions that help save money and give operators their money as quickly as possible .”
Within this environment , Justice indicates that Global Payments ’ standard e-check network , VIP Preferred , continues to thrive . It enables casino patrons to seamlessly connect their checking accounts to more than 400 inperson and online casinos . VIP Preferred delivers a payments experience of unmatched convenience and ease , he asserts . And it has been upgraded . “ We have enabled VIP Preferred users to use digital banking credentials to sign up for VIP Preferred online ,” he indicates . “ This new feature is designed to make it easier for new