18 COVER STORY
CONTENTS
COLUMNS
DEPARTMENTS
FEATURES
Global Gaming Business Magazine
18 COVER STORY
Trending for 2023
Our annual rundown of the Top 10 trends for the coming year reflects an industry fully emerged from the Covid-19 crisis and ready for growth , with opportunities ranging from integrated resorts in Europe and the Philippines to potentially lucrative new jurisdictions like Texas , and challenges like California sports betting .
By Julia Carcamo , Roger Gros , Suzanne Perilloux Leckert , Frank Legato , Glenn Light , Jess Marquez , Patrick Roberts , Richard Schuetz , and Michael Zhu
CONTENTS
On the cover : Melco Resorts & Entertainment ’ s City of Dreams Mediterranean
COLUMNS
10 AGA Records Fall
Anton Severin
Vol . 21 • No . 12 december
12 Fantini ’ s Finance Opportunities and Challenges
Frank Fantini
35 Marketing How to Win in 2023 : Think Small
Rich Sullivan
DEPARTMENTS
4 The Agenda
FEATURES
14 Math Rules Creative slot game design can only be brought to the finish line by effective program math , which is why mathematicians are essential to the development process .
By Frank Legato
32 Bally ’ s Bounce Since its acquisition of Bally ’ s Atlantic City and subsequent rebranding from Twin River , Bally ’ s Corporation has grown into an omnichannel powerhouse , and the growth is by no means complete .
By Roger Gros
38 Watching the Detectives With some jurisdictions appointing gaming regulators who know nothing about the industry , and a few using gaming commissions as patronage dumping grounds , many ask who is regulating the regulators .
By Marjorie Preston
42 Payment Evolution As the industry sorts through a potpourri of cashless payment options , the worlds of gaming and fintech continue to converge .
By Dave Bontempo
6 By the Numbers
8 5 Questions
13 AGEM
36 Emerging Leaders
With the AGA ’ s Cait DeBaun , the New Jersey DGE ’ s Jamie McKelvey , and Pechanga Resort ’ s Agata Maher
46 New Game Review
50 Frankly Speaking
51 Cutting Edge
52 Goods & Services
53 People
54 Casino Communications
With Simon Thomas , CEO , Hippodrome Casino
DECEMBER 2022 www . ggbmagazine . com 3