GGB Magazine December 2022

Bally ’ s quest to dominate the omnichannel universe
Global Gaming Business Magazine

GGB

December 2022 • Vol . 21 • No . 12 • $ 10

REGULATING REGULATORS AINSWORTH ’ S

HARALD NEUMANN

MARKETING : THINK SMALL PLAYER PAYMENT PROTECTIONS

FINALLY , Europe ’ s First IR And more 10 trends for 2023

All or Nothing

Bally ’ s quest to dominate the omnichannel universe

DOING THE

NUMBERS

Why slot math is often the margin for success

Association of Gaming Equipment Manufacturers