GOODS & SERVICES
GRATON CASINO DEPLOYS MARKER TRAX
Las Vegas-based Marker Trax ’ s technology is set to help bring casino credit to the Graton
Casino & Resort in Rohnert Park , California .
The Marker Trax integration marks the resort ’ s first foray into credit offerings of any kind — a sector that has long contributed to the growth and sustainability of the gaming industry overall , including the Las Vegas Strip . Marker Trax ’ s cashless credit technology will also help revamp the resort ’ s player loyalty program , helping to build and solidify its customer base .
Graton is in the midst of a complete reimagining of its Graton Rewards player loyalty program . A central part of the project is building a digital wallet platform , with Marker Trax technology playing a key role , and allowing the resort to offer gaming credit for the first time .
“ At every property where Marker Trax is integrated , operators are seeing tremendous gains in their slot metrics , and in the efficient operation of credit management ,” said Charlie Skinner , Marker Trax president . “ We ’ re particularly excited for this partnership with Graton , because not only do we have the opportunity to help bring another operator into the cashless credit realm , but we ’ re also in the unique position of helping them introduce credit at their resort for the very first time .”
“ One of the central innovations we can offer our guests is the ability to easily and efficiently obtain credit while using a digital wallet system , and Marker Trax has helped us achieve both ,” said Lana Rivera , Graton Resort & Casino president and general manager . “ With our new Resort Wallet and integrated Fast Funds powered by Marker Trax , our guests are able to quickly access credit / cash while enjoying what they love to do — gamble .”
Not only is Marker Trax helping to advance cashless solutions and bring credit to the property for the first time ; it ’ s also the first same-property integration between Marker Trax and mobile engagement solution Mobile +, Powered by Joingo .
Marker Trax ’ s innovative technology addresses business-to-business and business-to-consumer priorities . Integrating with existing infrastructure , it provides instant digital casino marker funds to
casino customers . The technology ensures those funds stay on-site and are paid , greatly reducing operator risk . Simultaneously , players benefit from a seamless , convenient approval process and revolutionary digital funding and payment mechanisms .
PAVILION PAYMENTS BECOMES LAS VEGAS SUPER BOWL HOST COMMITTEE AMBASSADOR
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avilion Payments , the leading omnichannel payments provider serving the gaming industry , announced its participation as an ambassador for the Las Vegas Host Committee Ambassador Program ( LVHCAP ), an inaugural program to support the community of Las Vegas during important events such as Super Bowl LVIII , which will take place at the Las Vegas Raiders ’ Allegiant Stadium .
In the leadup to Super Bowl LVIII , the LVH- CAP aims to recruit esteemed local leaders in business , medicine , the arts , education , athletics and more , who will serve as ambassadors for Las Vegas . As ambassadors , participants gain exclusive access to LVHCAP events , news and business-tobusiness networking opportunities , all while demonstrating support for the Las Vegas community .
According to American Gaming Association research , ahead of Super Bowl LVII in Phoenix , a record 50.4 million American adults ( 20 percent ) were expected to bet $ 16 billion , a 61 percent increase from AGA ’ s 2022 estimates . Pavilion Payments helps patrons gamble safely through secure technology and provides patrons with responsible betting resources .
“ As an ambassador and founding member of the Las Vegas Host Committee Ambassador Program , Pavilion Payments is honored to contribute to the success of this event that brings the country together ,” said Christopher Justice , CEO of Pavilion Payments . “ Our mission is to ensure all patrons have the tools they need to bet responsibly and have an elevated experience in Las Vegas during one of the most exciting matchups of the year .”
“ Pavilion Payments looks forward to leveraging its industry expertise and innovative payment solutions to enhance the overall experience for visitors and residents alike during Super Bowl LVIII ,” the company said in a press release . “ By aligning with the LVHCAP , Pavilion Payments continues to solidify its position as a trusted partner in enabling seamless payment processing , targeted innovations and unparalleled client satisfaction .”
LIGHT & WONDER , BETSSON SIGN DISTRIBUTION AGREEMENT
Light & Wonder , Inc . has forged a new deal with market-leading iGaming operator Betsson Group , opening a window of new opportunities for both parties .
Building on a longstanding existing relationship , the new agreement deal ensures a continuation of Light & Wonder and various third-party content made available via the L & W OpenGaming System ( OGS ), but more importantly gives the operator a significant increase in content available across all existing and newer markets that they currently operate in or are on the brink of entering .
Renowned for its unique and high-quality offering , as well as its commitment to customer service , Betsson Group has developed a strong reputation as a top choice for players across Europe and Latin America .
The duo has worked together for many years , with Light & Wonder providing leading content to Betsson Group as they have fostered growth in key markets globally .
The new agreement marks another important milestone for Light & Wonder , as it solidifies the OpenGaming platform as the world ’ s leading digital casino ecosystem .
“ We view Betsson Group as an important operator that has shown commitment and trust to Light & Wonder over many years ,” said Magdalena Podhorska-Okolow , MD Europe at Light & Wonder . “ The fact that the agreement has been renewed solidifies the group ’ s plans to view us as a key growth partner . We work hard to understand Betsson Group ’ s trajectory and to ensure that we are the goto partner for them to achieve their ambitions .”
Laura Peretta , head of supplier relations at Betsson Group , added , “ Light & Wonder has been our trusted supplier since the early days of our journey within iGaming . We followed a similar path of market entries when the landscape was shifting , and they have always been there for us .”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with ease of integration that is robust and secure . All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools , helping to deliver a safe and enjoyable gaming experience for players .
ECLIPSE INSTALLS NEW GAME LIBRARY AT NASKILA CASINO
Eclipse Gaming , a provider of casino games for tribal gaming markets and select commercial markets , announced that it has installed its newest li-
50 Global Gaming Business AUGUST 2023