A September to Remember
A September to Remember
“ Responsible Gaming Education Month ( RGEM ) is an opportunity for the entire gaming industry to come together to discuss arguably its most important issue ,” says Christopher Justice , CEO of Pavilion Payments .
“ RGEM is about honesty ; it ’ s about taking account of the reality of problem gaming and developing solutions . As a payments provider , there is a special onus on us to address responsible gaming concerns , so it ’ s especially important for us to incorporate responsible gaming technology in our offerings .”
Justice applauds industry efforts to prevent proliferated gambling from becoming problem gambling . That awareness , in Justice ’ s view , begins with his own company .
“ Our solutions have had a tremendous impact on our patrons ,” he says . “ Giving patrons tools to control their spending gives patrons and operators confidence . Pavilion Payments also supports many responsible gaming organizations and initiatives , including the NCPG and the American Gaming Association ’ s Have a Game Plan initiative . Through these partnerships , we promote responsible gaming awareness throughout the industry .”
As the largest vertically integrated payments provider serving the gaming industry , Pavilion Payments takes its commitment to responsible gaming seriously , Justice asserts .
Both with its solutions and in the initiatives it supports , the company strives to promote responsible gaming in everything it does to improve the entire gaming industry . Its vertically integrated strategy also enables a client to track all aspects of the payments experience and create better responsible gaming solutions .
VIP Preferred has been the company ’ s top performer in this sector . It is Pavilion ’ s industry-standard e-check / ACH network , connecting 3 million registered users to more than 400 in-person and online gaming institutions .
“ It integrates configurable pre-set spending limits , cooling-off periods and voluntary self-exclusion into VIP Preferred ,” Justice says . “ VIP Preferred also connects to brick-and-mortar solutions like VIP Mobility and VIP Financial Center , bringing its responsible gaming technology along with it .”
“ Our anti-money laundering ( AML ) solutions also help curb unhealthy payments behavior . VIP Shield , Pavilion Payments ’ AML and Title 31 compliance solution , helps to identify issues with payments and protect gaming institutions .”
While the ascent of online sports betting has led to additional focus on problem gaming given its broad appeal , it has also given players additional tools to control their spending , Justice asserts . Digital technology may enable easier access to funds , but also delivers advanced ways to monitor their play , he says .
This ultimately provides patrons with the tools to play safely . Data that spots problems will protect patrons throughout the gaming industry .
“ If someone is concerned about problem gaming , they should become familiar with the responsible gaming tools available to them ,” he says . “ There are also a number of other resources provided by the industry to offer help to those who feel they need it .”
PlayTech Protects
Playtech has , literally , kept its eye on the ball . The company not only has a burgeoning presence in the American iGaming and sportsbetting realm , but has made responsible gambling a cutting-edge participant . As it enters international markets , with varied regulations , it has some responsible gambling cache .
Company officials say that thanks to its responsible gambling platforms , Playtech Protect and BetBuddy , it can deliver a personalized approach to real-time customer interaction , even prevention .
This includes forcing breaks in play and issuing reminders of deposit limits in play messages .
The company ’ s award-winning IMS platform is at the center of Playtech Protect , a sophisticated , scalable technology that unifies Playtech products across all channels . IMS offers full visibility of the player life cycle and end-to-end player management from a single , centralized point .
BetBuddy is the class-leading responsible gambling analytics platform , company reports say . By combining the latest research into problem gambling with the power of machine learning , BetBuddy delivers an end-toend solution for identifying and managing at-risk gambling behavioral patterns .
BetBuddy is a groundbreaking responsible gambling analytics platform , built around data mining and predictive analytics . The product combines the latest research into gambling behavior patterns with the power of machine learning , delivering a sophisticated end-to-end solution to proactively identify and engage with at-risk players .
This can become a critical asset , helping gamblers avoid falling over the edge .
BetBuddy ’ s artificial intelligence-driven machine learning models not only deliver greater accuracy , but are also fully explainable — a unique capability of the solution .
Engagement Centre enables proactive interaction and evaluation with players via personalized , real-time in-game messaging capabilities — to remind players of playing time , encourage breaks , suggest actions , and communicate directly at key interaction points .
In 2022 , Playtech launched a four-year research partnership with Holland Casino , Erasmus University and the University of Amsterdam . This partnership will explore how to measure player risk and behavioral impacts from safer gambling interactions — an important focus area in newly regulated markets . Playtech expects to share updates on this work in the coming months . The responsible gambling arm accompanies Playtech ’ s foray into cutting-edge ventures . Under an exclusive multi-jurisdiction partnership with DAZN Bet , Playtech will specifically provide a range of new casino content for DAZN Bet customers . This includes a wide portfolio suite , including casino RNG games , table games and live casino games .
The casino and live casino partnership has already gone live in the U . K ., with more markets to come this year , including expansions in Spain , Italy , Germany and other global markets .
AUGUST 2023 www . ggbmagazine . com 45