casino gaming exploded by 35 percent to around $ 5 billion .
“ Foreign iGaming firms are eager to enter the American market because there is still room for tremendous growth ,” Fisher says . “ While the initial rush towards licensing has somewhat subsided , new technologies , platforms and ideas such as esports and peer-to-peer wagering continue to impact the market , and many regulators have welcomed them . This has created new opportunities for both operators and B2B companies .”
Opportune Environment
Hensel agrees with this assessment , as online sports betting is continuing to expand across the U . S ., including into Massachusetts later this year . The past licensing director for the Pennsylvania Gaming Control Board declares that the country ’ s market is still very new and evolving , and remains ripe for the addition and expansion of other gaming verticals .
“ It absolutely makes sense for companies to look to the United States for new business opportunities ,” Hensel says . “ The competition for business in each state has operators searching for technology and products to make their sites more attractive to players .
“ This creates demand for companies offering new content or twists on traditional gaming and sports wagering products that could help deliver a competitive edge for the operator . Although the online casino market in the United States is currently very small , I expect it will grow to create additional opportunities for firms providing platforms and other technologies , content and ancillary support services .”
Plump Prospects
Following a slow start to proceedings , Fisher admits to being optimistic regarding the likelihood of even more U . S . jurisdictions licensing online casino activities , and that such potential continues to attract interest from foreign iGaming operators .
He also predicts this lure will likely continue well into the future , assisted by the possibility of some states enacting legislation and regulations to facilitate further growth in the market such as the looming prospect of New Jersey introducing measures that would further expand its market for remote esports wagering .
“ While the legalization of online casino gaming across the United States has been a protracted process , more jurisdictions are anticipated to legalize such activities in 2023 and beyond ,” Fisher says . “ In short , the future for the American online casino and sports betting market is bright due to the continued expansion of the market , as well as regulators ’ willingness to help operators implement new technologies , products and ideas .”