“ Think of Koin and Marker Trax as your casino’ s dynamic duo.”
“ Think of Koin and Marker Trax as your casino’ s dynamic duo.”
— Mark Morton, Senior Vice President of Sales, Marker Trax and Koin
There’ s a sense that cashless play becoming the norm feels almost predestined. Consumers only need a phone to travel, eat, drink— and with the wave of gaming expansion since 2018, even gamble— the conditions are there, and thanks to providers such as Marker Trax and Koin, the technology is there too.
Does that mean in 2025, cashless solutions are ultimately updating the on-property experience to provide the player base with what they want?
‘ PLAYERS EXPECT DIGITAL-FIRST EXPERIENCES’
“ As we consider commercial versus tribal casinos, casino operators, regardless of jurisdiction, understand that their players expect digital-first experiences,” says Patrick Schmit, vice president of product integration and business development for digital payments specialist Koin— the sister company of Marker Trax, which offers a digital alternative to lines of credit in casinos.“ That means mobile payments, seamless transactions, and fast access to funds.”
Put simply, it’ s aligning with broader consumer behavior, adds Gary Larkin, president of Koin.“ Most consumers are accustomed to using digital
Marker Trax President Charlie Skinner
wallets, tap-to-pay solutions and mobile-first banking experiences,” he explains.“ By integrating similar cashless methods into the casino floor, tribal operators can meet and, in many cases, exceed player expectations.”
It goes beyond simply fulfilling expectations, Schmit continues.“ Here’ s the thing: Going cashless isn’ t just good for players,” he says.“ It also helps casinos run smoother in this digital age. It’ s a win-win that’ s transforming the gaming floor, one transaction at a time.”
He notes that operators are constantly looking for innovations to improve their operational efficiency, in a way that remains compliant with state regulations and enhances the guest experience. Cashless cuts cash handling costs, reduces human error, speeds up transactions, and— through Marker Trax— reduces the risks and costs of traditional credit programs. Marker Trax’ s compliant technology ensures cashless credit can be issued and paid back right at the game, minimizing the ability of players to walk away with the funds.“ Cashless does this and more,” Schmit says.
It’ s a bold claim, but one that Mark Morton, senior vice president of sales for Marker Trax and Koin, believes the two companies achieve by providing an integrated digital payments ecosystem for the end user.
HOW IT WORKS
“ Think of Koin and Marker Trax as your casino’ s dynamic duo,” Morton says. Koin is a digital payments provider through which players can load funds from multiple sources, spending across gaming and non-gaming venues.
“ Marker Trax replaces physical markers in properties to reduce the risk of issuing credit, with applications submitted through an app and decisions issued within minutes. The funds are immediately available to play and replay at the customer’ s favorite machine or table.”
In tandem, the two products turn what used to be a time-consuming process into“ something that feels as natural as using your phone to order coffee,” Morton says.
“ Seamless” is an adjective regularly bounced around in discussions around cashless, but by creating an ecosystem powering every step of the customer journey, Koin and Marker Trax aim to live up to that expectation.
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