The Highest Stakes for the Biggest Game
BY THE NUMBERS
A LONDON-SIzED FAREWELL
This year ’ s editions of Clarion Gaming ’ s ICE and iGB Affiliate shows were the last to take place in London , and the newly released data confirmed what many expected to be a recordbreaking sendoff before things pack up and head to Barcelona starting next January .
Overall , both shows garnered a total of 52,345 attendees — ICE ’ s total of 45,050 visitors and iGB Affilitate ’ s mark of 7,295 both set new records , and represented year-over-year increases of 12 percent and 27 percent , respectively .
According to Portfolio Director Naomi Barton , iGB Affiliate had an especially strong showing in relation to previous years — the number of exhibitors and sponsors came in at 250 , an 11 percent year-over-year increase , and the total occupancy was 13,647 square meters , a 16 percent bump from last year .
In terms of attendance diversity , the shows attracted visitors from a total of 164 nations . Aside from host country U . K ., the next largest international demographics were , in order : Malta ( 3,364 visitors ), United States ( 1,913 ), Bulgaria ( 1,659 ), Cyprus ( 1,658 ), Spain ( 1,483 ), Germany ( 1,235 ) and Brazil ( 1,134 ).
ICE ATTENDANCE 2024
The Highest Stakes for the Biggest Game
SUPERBOWL 2024
The outcome of this year ’ s Super
Bowl — a hard-fought 25-22 victory for the now three-time champion Kansas City Chiefs over the San Francisco 49ers — was of great interest for many millions of people , including general football fans , hardcore bettors and , perhaps most of all , the bookmakers whose year-end performance was tied largely to the payouts of various lines .
In addition to their own data , however , those around the industry were also shocked to see recent research released by black market cognoscenti Yield Sec , whose analysis asserted that the total value of illegal bets placed on the game was $ 4 billion , as compared to just $ 1.4 billion for the legal , regulated market .
According to the study , which was commissioned by the Campaign for Fairer Gambling , there were approximately 350 million total bets placed on the contest , with 122 million going to the legal market and 228 million going to its illegal counterpart . These figures , Yield Sec said , were a significant increase from last year ’ s game ( also a Chiefs victory ), which reportedly tallied 286 million total bets ( 186 million illegal versus 100 million legal ) at a total value of $ 4.5 billion ($ 3.4 billion illegal versus $ 1.1 billion ).
6 Global Gaming Business APRIL 2024