What Happens Here , Only Happens Here
The multitude of major sporting events has made Las Vegas a unique sporting destination
By Brendan D . Bussmann
With Las Vegas ’ first Super Bowl now in the rearview mirror , the destination has put more than its stamp on itself as the Sports and Entertainment Capital of the World . In what has been a magnificent four-month run on sports for a Las Vegas that was once a punching bag for the sports leagues , it has proven that it is one of the only cities that can put on a masterful show while providing economic impact that other cities have not been able to achieve .
By the time this article drops , we will have a clearer picture of the true economic impact of the Super Bowl , as we are still awaiting gaming and other financial numbers . Early estimates show that it was a true success for the destination . It has been estimated that just the Super Bowl alone was a $ 1 billion economic impact event that will have positive effects on the future .
This is not solely because of the one of the last pieces of the puzzle to come together with the opening of Allegiant Stadium in 2020 as home to the Las Vegas Raiders . It was also in what was promised to be another economic engine for the city in terms of both gaming and non-gaming revenue sources .
Las Vegas became the third stop for Formula 1 in the United States , and hosted its inaugural race in 2023 with the Las Vegas Grand Prix
24 Global Gaming Business APRIL 2024