The move of all administrative and development teams to Novomatic ’ s new headquarters will be done gradually , over a transition period of the next three months .
The building features 26-foot ceilings , five truck docks , and heavy power , lab / showroom / technician buildout . It is fully temperature-controlled .
In other company news , Novomatic extended its distributor contract with APEX PRO Gaming covering North America and the Caribbean , plus the acquisition of selected assets of Apogee Gaming . Novomatic Americas Sales will be the single point of contact with regards to APEX PRO gaming equipment in North America and the Caribbean market .
The deal combines Novomatic Americas ’ successful product offering with the popular APEX Clover Link And Clover Link Extreme product lines and adds more progressive link power to the popular Novomatic Americas link families .
ARISTOCRAT BECOMES OFFICIAL SLOT SPONSOR OF F1 LAS VEGAS GRAND PRIX
Aristocrat Gaming has secured its place as the
“ official slot machines ” of the Las Vegas Formula 1 ( F1 ) Grand Prix , having signed a multi-year sponsorship deal with the race , which will debut November 16-18 on the Las Vegas Strip and continue on an annual basis thereafter .
The deal is the latest in a series of sports-related partnerships Aristocrat has secured in the last few years . The company has existing deals with the National Football League as a whole as well as the Las Vegas Raiders franchise . At G2E last fall , Aristocrat announced plans to produce NFL-themed slots in the near future .
The upcoming race , which will see cars zooming through a course that includes various sections of the Strip , is expected to be a significant revenue driver for the city , as preliminary studies have indicated that its overall economic impact could exceed $ 1 billion .
In other company news , Aristocrat also announced that it is extending its existing share buyback program for an extra AU $ 500 million ( US $ 336.5 million ).
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The updated program will extend through May of next year , and comes after the company announced a similar program in May 2022 that encompassed US $ 321.7 million worth of shares .
FULL HOUSE INSTALLS KONAMI CMS AT AMERICAN PLACE
Illinois ’ newest casino destination , American Place near Chicago ’ s O ’ Hare Airport , has opened its temporary gaming hall with Konami ’ s award-winning systems technology , Synkros .
The Temporary by American Place will open shortly with approximately 1,000 slot machines , 50 table games and Synkros technology running throughout . The permanent American Place facility is scheduled to open approximately three years from now with a world-class casino , state-of-the-art sportsbook , premium boutique hotel , 1,500-seat live entertainment venue , and a wide array of eateries , bars , and other amenities .
“ With Synkros at the core of the Temporary at American Place , our guests can immediately begin to connect with tailored rewards , offers , and communications across the site ,” said Dan Lee , president and CEO of Full House Resorts . “ When the permanent American Place casino makes its debut , the earned rewards and relationships will move seamlessly to the new facility , with even more entertainment opportunities .”
The Temporary at American Place is a beta site for the Synkros launch of Oracle Analytics , considered one of the nation ’ s leading options for business intelligence and analytics . Full House Resorts ’ entire portfolio is powered by Synkros , including the Silver Slipper Casino and Hotel in Mississippi , which has pioneered the system since 2006 .
PENN ENTERTAINMENT CONCLUDES PURCHASE OF BARSTOOL SPORTS
After three years , it ’ s finally time to toast the done deal for Penn Entertainment . The operator now has total ownership of Barstool Sports , a 20-year-old entertainment platform and sportsbook operator .
Penn , which bought its initial stake in February 2020 , announced completion of the $ 388 million purchase on February 17 . “ Barstool is a proven , powerful media brand with an authentic voice and vast , loyal audience that provides us with a strong top of funnel for new customer acquisition and organic cross-selling opportunities across our growing interactive division ,” said Penn CEO and President Jay Snowden in a statement .
Barstool helps create a massive digital footprint and ecosystem that will serve to propel Barstool Sportsbook , along with its media and gaming business .
Barstool Sports creates content distributed on podcasts , video , live events , pay-per-view and subscription .
Since Penn ’ s first investment in Barstool , the company has :
• Grown its audience 194 percent and recorded total podcast downloads of 1.6 billion ;
• Delivered over 875,000 videos across social media channels totaling over 128 billion video views ;
• Increased ad sales by 160 percent ; and ,
• Sold over 5 million units , including apparel , licensed products and accessories .
Penn was granted a license to operate the Barstool Sportsbook platform in Massachusetts in January . It operates a brick-and-mortar Barstool Sportsbook at the Plainridge Casino that was heavily scrutinized by the Massachusetts Gaming Commission before the license was approved .
GLOBAL PAYMENTS GAMING DIVISION TO BECOME PAVILION PAYMENTS
P
arthenon Capital , a growth-oriented private equity firm , announced it has entered into a definitive agreement with Global Payments Inc . to acquire its gaming division and transition Global Payments Gaming Solutions into Pavilion Payments , a stand-alone independent company .
After closing on the transaction , Pavilion Payments will continue to offer Global Payments Gaming Solutions ’ full suite of payments solutions for the gaming industry , including VIP Preferred and the award-winning cashless solution VIP Mobility . Completion of the transaction was expected by the end of March , subject to the receipt of certain regulatory approvals .
The business will continue to be led by its existing management team with current president Christopher Justice assuming the additional title of chief executive officer of Pavilion Payments .