The Real Source of
SUCCESS
Playtech is looking to repeat its European success to become one of the preeminent suppliers of software for North America ’ s embryonic iGaming market
By Alan Campbell
Playtech was established by Israeli entrepreneur Teddy Sagi in 1999 and has grown to become one of Europe ’ s most notable names in iGaming , with its software being utilized by a raft of prominent operators including the likes of Ladbrokes , William Hill and Bet365 .
The firm ’ s innovations today run to an ample selection of web and mobile-based digital gaming applications that encompass everything from casino , poker and bingo entertainment to live-dealer and sports betting .
The London-based company released its first casino product in 2001 before going on to inaugurate its highly successful iPoker network some three years later . This was followed in March 2006 by its floatation on the London Stock Exchange with a valuation just shy of $ 1 billion and the subsequent appointment of former Oracle and PricewaterhouseCoopers professional Mor Weizer as chief executive officer .
The promotion of Weizer saw Playtech further ramp up its efforts at developing best-in-class gaming products and content that encompassed strong partnerships with a large number of iGaming licensees as well as the acquisition of multiple smaller software operators and developers . These endeavors resulted in rapid expansion to give the innovative company a presence in just about every corner of Europe ’ s flourishing online gambling industry .
“ Playtech was established at the inception of the online gambling industry , and its offering has been developed with over 20 years of investment and experience in the iGaming sector ,” says Weizer .
Accommodating Awareness
The firm highlighted quality and flexibility as other important factors in its growing success with the modular capacity offered by its Information Management Solution ( IMS ) platform serving as a prime example of these differentiators .
“ Our mission has always been to empower our customers and partners to be successful . This continues today via our ‘ source of success ’ motto while delivering shared and long-term value for all of our stakeholders .”
— Mor Weizer , Chief Executive Officer , Playtech
This cutting-edge advance provides licensees with all of the tools necessary to successfully manage and run an iGaming operation , while its modular construction means that distinct capabilities can be broken down into a set of easily identifiable services with distinct integrations for the more agile delivery of technology .
For iGaming operators with their own platforms , Playtech furthermore offers a software-as-a-service ( SAAS ) proposition for access to its vast range of innovative content . The company revealed that this plug-and-play advance gives licensees the chance to benefit from its entertainment while simultaneously taking advantage of low implementation costs and quick times to market .
Adding to its offer , Playtech runs a structured agreement model for partners who may lack the necessary technological expertise to succeed online despite having a strong retail brand . This configuration comes complete with a platform-based solution alongside a range of marketing and operational services , and has already been successfully rolled out with the state-owned
18 Global Gaming Business APRIL 2023