Australian Case Studies
1. The Furniture Trader
When The Furniture Trader, a family-owned Melbourne business first went online they were not appearing on Google for the relevant search terms. After developing a digital strategy and a search strategy using Google AdWords, the company finally started to see some results.
“ If you compare organic search costs to conventional catalogue advertising, we would spend about $ 100,000 on doing two months’ worth of the catalogues each year, whereas organic search cost us just a fraction of that.”
2. Bay Fish N Trips
The owners of Bay Fish N Trips; Sandra and Stuart from Victoria, use Google AdWords, Google Analytics as well as various social media to compete, and thrive in a mature market, against competitors who were established decades ago. Sandra and Stuart established Bay Fish N Trips in 2010. Sandra’ s concern when she started the business was how to find an edge against the competitors, some of whom had been in business since the 1970s. Sandra adopted various social media tools such as Google Plus, YouTube, Instagram, Twitter and Facebook, and aligned them to more traditional channels like newsletters and blog. The revenue began to grow substantially following the release of a new website and through the use of Google AdWords. Sandra estimates that the approximate annual spend on Google AdWords is between $ 3,600 and $ 8,400. She finds that this amount is insignificant when compared to the number of customers that have booked fishing and cruising tours by finding Bay Fish N Trips on Google.
“ Through Google Analytics I know that the majority of our customers find us via Google AdWords, which links them to our website”
EMERGENT CONSULTING AUSTRALASIA PAGE 07- 19