Australian Case Studies
1 . The Furniture Trader
When The Furniture Trader , a family-owned Melbourne business first went online they were not appearing on Google for the relevant search terms . After developing a digital strategy and a search strategy using Google AdWords , the company finally started to see some results .
“ If you compare organic search costs to conventional catalogue advertising , we would spend about $ 100,000 on doing two months ’ worth of the catalogues each year , whereas organic search cost us just a fraction of that .”
2 . Bay Fish N Trips
The owners of Bay Fish N Trips ; Sandra and Stuart from Victoria , use Google AdWords , Google Analytics as well as various social media to compete , and thrive in a mature market , against competitors who were established decades ago . Sandra and Stuart established Bay Fish N Trips in 2010 . Sandra ’ s concern when she started the business was how to find an edge against the competitors , some of whom had been in business since the 1970s . Sandra adopted various social media tools such as Google Plus , YouTube , Instagram , Twitter and Facebook , and aligned them to more traditional channels like newsletters and blog . The revenue began to grow substantially following the release of a new website and through the use of Google AdWords . Sandra estimates that the approximate annual spend on Google AdWords is between $ 3,600 and $ 8,400 . She finds that this amount is insignificant when compared to the number of customers that have booked fishing and cruising tours by finding Bay Fish N Trips on Google .
“ Through Google Analytics I know that the majority of our customers find us via Google AdWords , which links them to our website ”
EMERGENT CONSULTING AUSTRALASIA PAGE 07 - 19