Getting The Most From Google - A Guide For Small Business Owners Getting The Most From Google | Page 6

Google Analytics what

Google Analytics is a free website analytics product that gives businesses a better and easier insight into its website traffic and can help the business understand how people are finding and navigating its website (“ About Google Analytics 360 ,” 2016 ). It delivers a deep insight into a business ’ consumers and their behaviour , so that the business can create more engaging and fulfilling experiences for its customers . why

Google Analytics helps the business analyse the visitor traffic and it paints a complete picture of the audience and their needs . With Analytic a business can see the complete customer journey , share those insights with everyone in the business , and get useful knowledge that can assist in tailoring the right marketing material and site content for the maximum impact (“ Google Analytics - overview ,” 2016 ). options

Google Analytics comes with six product options (“ Analytics 360 Suite ,”

2016 ): + Audience Center 360 , a data management platform that gives the business a panoramic view of the audiences that matter most to the brand . + Optimize 360 , a website testing and personalisation tool where a business can show its customers different variations of its site in order to pick the best-performing site to increase customer engagement . + Data Studio 360 , a data visualization tool that crunches the numbers and turns them into informative reports which are easy to read , easy to share , and fully customisable . + Tag Manager 360 , offers simplified data collection and powerful APIs for better data accuracy and streamlined workflows . + Analytics 360 , consolidates data about customer behaviour into a single product and makes it easy to perform robust analysis + Attribution 360 , helps advertisers see the value of their media investments and allocate budgets with confidence . indicative costs

Google Analytics has two pricing tiers : Free and Premium . Google Analytics Premium provides higher data limits , more custom variables , a Service Level Agreement , and a dedicated support team . Pricing starts at $ 150,000 / year .
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