Costs and benefits for Small-Medium Sized Businesses
Indicative Costs Benefits / ROI
Google AdWords
$ 5 per day( minimun recommended)
Google My Business
Tangible:- Possible sales increase- 100 % controlled budget( cost spend)- Increased leads
Intangible:- Increased brand awareness- Increased click through rates
Free Tangible:- Free tool to get into organic search results on Google- Tool that increase integration and efficiency of various Google products- Increased leads via Google search
Intangible:- Increased brand awareness being in the top of Google’ s organic search- Increased click through ratest
Google Plus
Free Tangible:- Possible sales increase
Intangible:- Increased brand awareness- Increased social ROI + impressions + reach + post likes + page likes + shares + comments + frequency + click through rates
Google Plus
$ 150,00 / year Tangible:- 100 % controlled budget( cost spend)- Saved costs on market analysis( target market behaviour)
Intangible:-Increased consumer knowledge
Google AdSense
free / earn between 51-68 % of the revenue estimated my Google
Tangible:- Increased income
Intangible:-Increased brand awareness
EMERGENT CONSULTING AUSTRALASIA PAGE 13- 18