Getting Results Magazine Getting Results Magazine Spring 2018 - Page 2

GIVING BACK Verne Harnish: For This Scaleup, Fast Growth Is An Exciting Opportunity To Give Back “Giving back to the community has helped InfoTrust and its team build a high-energy culture.” A s the CEO of InfoTrust discovered, working to make more money doesn’t fulfill our higher purpose in life—but giving beyond ourselves can be an exciting opportunity for growth— and to create a great place to work. As founder and CEO of the fast growing digital analytics consulting and technology company InfoTrust, Alex Yastrebenetsky is beyond busy. His firm, based in the Greater Cincinnati area, serves some of the largest Internet retailers, consumer packaged goods firms and media companies in the world. Since he founded InfoTrust in 2010, it has grown to employ 35 people. Yastrebenetsky could easily devote all of his energy to his scaleup. Like many leaders, however, he has a strong desire to make an impact beyond his firm. The company has adopted the motto Give to Grow. He and his team believe it is the responsibility of a business to leverage growth as an opportunity to give back to the communities where they can make a positive impact. THANKSGIVING BASKET BRIGADE Each year, InfoTrust leads a campaign called the Thanksgiving Basket Brigade. Launched in 2013 with deliveries to 33 local families in need, the initiative expanded to 140 basket deliveries in Cincinnati and 20 deliveries in the communities near 2 | SPRING 2018