GIVING BACK
Verne Harnish:
For This Scaleup, Fast Growth Is An Exciting
Opportunity To Give Back
“Giving back to the community has helped InfoTrust
and its team build a high-energy culture.”
A
s the CEO of InfoTrust
discovered, working to make
more money doesn’t fulfill our
higher purpose in life—but
giving beyond ourselves can
be an exciting opportunity for growth—
and to create a great place to work.
As founder and CEO of the fast growing
digital analytics consulting and technology
company InfoTrust, Alex Yastrebenetsky is
beyond busy. His firm, based in the Greater
Cincinnati area, serves some of the largest
Internet retailers, consumer packaged
goods firms and media companies in the
world. Since he founded InfoTrust in 2010,
it has grown to employ 35 people.
Yastrebenetsky could easily devote all
of his energy to his scaleup. Like many
leaders, however, he has a strong desire
to make an impact beyond his firm. The
company has adopted the motto Give to
Grow. He and his team believe it is the
responsibility of a business to leverage
growth as an opportunity to give back to
the communities where they can make a
positive impact.
THANKSGIVING BASKET BRIGADE
Each year, InfoTrust leads a campaign
called the Thanksgiving Basket Brigade.
Launched in 2013 with deliveries to 33 local
families in need, the initiative expanded
to 140 basket deliveries in Cincinnati and
20 deliveries in the communities near
2
|
SPRING 2018