BRIGHTER FUTURE
Why the
Future Is
Brighter Than
You Think
BY: JIM JUBELIRER, JUBELIRER RESULTS GROUP
W
e are hardwired to fear.
Fear is in our DNA; it’s
in our nervous system.
It’s an evolved defense
mechanism we use to
survive as a species. Our innate negativity
makes negative news three times more
impactful than good news. Three times
more! Even if you’re an optimist and a
positive thinker, it’s so easy to go into Fear,
Uncertainty, and Doubt (FUD). It’s just
natural, and it’s who we are.
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FALL 2018
The news and entertainment industries
and our political system are built upon
their ability to prey upon our fear. It doesn’t
matter where the news comes from: CNN,
Fox, NBC, local news—the same negativity
pervades the industry. After all, “if it bleeds,
it leads.”
The New York Times recently used the word
crisis 30 times a day, every day, for an entire
month. YouTube has become an essential
channel for spreading extremist viewpoints.
Given its 1 billion active users each month,
YouTube may be one of the most potent
radicalizing instruments of the 21st century.
Furthermore, extreme content from dubious
sites churns through news aggregation
sites like Reddit, up into Facebook feeds,
and then on to mainstream media.
When we (Baby Boomers and Gen Xers)
were children, our parents consumed the
news just twice per day—the morning
newspaper and evening TV news. Now we
are bombarded 24/7 with “Breaking News,”
social media, emails, and even the news