Getting Results Magazine Getting Results Magazine Fall 2017 - Page 15

calm confidence, appreciation and abundance mentality that are found in any mutually rewarding relationship. 4. SUBSTANCE SELLS. Glitz will only get us so far; to achieve long-term business sustainability our product actually has to be good—not just have good marketing. In order to get the emotional buy-in and passion we’re looking for, those who buy from us have to understand why our products are distinctive, why they cost w