calm confidence, appreciation and
abundance mentality that are found in
any mutually rewarding relationship.
4. SUBSTANCE SELLS.
Glitz will only get us so far; to achieve
long-term business sustainability our
product actually has to be good—not
just have good marketing. In order to
get the emotional buy-in and passion
we’re looking for, those who buy from us
have to understand why our products
are distinctive, why they cost w