PEN PROFILE
ASBO's male customer would be aged between 16-28 years old. Also 59% of their clientele are university students supporting this age bracket. They would socialize in urban areas for instance, Shoreditch and Soho area in London. They are interested in shopping in places like Dover St Market because it has a range of different styles and always on trend. Women influence the sports inspired style, incorporating tracksuit bottoms with sock boots, they are interested in edgy brands for example, Vans and more independent retailers that focus on vintage looks that are still on trend and charity stores for more vintage looks.